Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Battle This Exam Season Blues with Snickers
DELHI, INDIA – SNICKERS, the nougat, caramel and nuts filled chocolate bar from Mars Wrigley urges students to beat all…
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Super Bowl LIV: Amazon Releases Campaign, Imagining What Life was Like #BeforeAlexa
MIAMI, FLORIDA – Amazon’s newest commercial for the Superbowl, takes us to the time #BeforeAlexa. The 90-second spot created by…
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Super Bowl LIV: Bill Murray Relives ‘Groundhog Day’ All Over Again, In a Super Bowl Commercial
MIAMI, FLORIDA – Bill Murray is once again stuck in a loop just in time for the Super Bowl and…
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Super Bowl LIV: Coke’s Super Bowl Ad, Reveals a Caffeinated Boost to Your Classic Beverage
MIAMI, FLORIDA – Coke unveils its newest product ‘Coke Energy’ during the big game, in a 60-second commercial, as they…
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Campaign Spotlight: It’s Time to Leave Unrealistic Expectations with Kwentong Jollibee Valentines Series
MANILA, PHILIPPINES– The Kwentong Jollibee Valentines series has created a massive following not just from fans of the fast food…
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Super Bowl LIV: Post Store or Post Bar for Post Malone? Bud Light Asks You in this Pre-Game Ad
MIAMI, FLORIDA – Bud Light Seltzer has a dilemma: they, together with Wieden+Kennedy, made one too many ads for this…
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Super Bowl LIV: A Cheetos Lover’s “Sorry, Not Sorry” Moments in Big Game Ad by Goodby Silverstein & Partners, USA
MIAMI, FLORIDA – After more than a decade out of Super Bowl sights, Cheetos is returning with a big one!…
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Super Bowl LIV: Google Reminds Us of the Good Times in this Touching Super Bowl LIV Campaign
MIAMI, FLORIDA – While most brands would likely stick to something lively and fun for the Super Bowls, Google has…
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Super Bowl LIV: Frank’s RedHot Hot Sauce Invites Super Bowl Fans to a Live and Digital Spin The Bottle Game on Twitter As Big Games Begin
HUNT VALLEY, MARYLAND – Frank’s RedHot just turned 100, and they’re celebrating with the ultimate party game of our youth:…
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Super Bowl LIV: Grey Midwest and P&G Introduces Interactive Campaign that Lets Audiences Create their Own Super Bowl LIV Ad
CINCINNATI, USA – For the first time in its history of Super Bowl ads, P&G will bring together seven of…
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Super Bowl LIV: Grey New York Gives a New Meaning to the Blue Dot Emoji in Super Bowl Ad for GSK’s TUMS
FLORIDA, USA – The blue dot emoji, the one in the back of the emoji keyboard that you didn’t know…
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Campaign Spotlight: Leo Burnett London Makes People Think about McDonald’s Without Ever Mentioning the Brand
LONDON, UK – Building on McDonald’s heritage of iconic out of home advertising, this latest instalment serves time relevant reminders…
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Campaign Spotlight: Bench Goes Old School with the Barbers Pomade, Urges Men to “Be the Leading Man” with TBWA\ SMP
MANILA, PHILIPPINES – Styles may come and go, but there’s no denying the appeal of a classic. Commuters got a shot…
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