Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Grey India Launches the Raymond Ceremonial by Raymond, Giving a New Dimension to The Complete Man
For years, “The Complete Man” has been associated with the imagery of an immaculately well-dressed man in western formal wear.…
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Campaign Spotlight: Design and Illustration is the Key to Serviceplan Spain’s Stunning Project For Amstel, “XÈ QUIN BARRI!”
MADRID – Amstel and Serviceplan Spain have commissioned contemporary Spanish artists and designers to create unique labels for the Valencian…
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Campaign Spotlight: ‘Fake Views’ film from Operation Black Vote Encourages Voter Registration
Operation Black Vote (OBV) today released a campaign that uses real quotes from politicians to urgently encourage Britain’s disenfranchised youth,…
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Campaign Spotlight: Williams Murray Hamm Launches Andy Murray Sportswear Partnership for Castore with AMC Kit
Since its launch in 2016, Castore, the premium high-performance sportswear brand, has gone from strength to strength but is still…
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Campaign Spotlight: Danish Cancer Society Thanks Smokers for Smoking in New Campaign Alongside TrygFonden and Agency &Co
Anti-smoking campaigns don’t normally thank smokers for smoking. But the Danish Cancer Society, philanthropic foundation TrygFonden and creative agency &Co…
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Campaign Spotlight: “What’s Wrong With This Generation?” – General Pants Co. and Fabric Launch “LED BY NONE”, A New Campaign To Answer The Age-Old Question
General Pants Co. has launched a new brand positioning “LED BY NONE” to celebrate individuality in a world with no…
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Campaign Spotlight: GIGIL Presents Us With Nothing But the Truth with This Orocan Ad That Throws Everything We Know About Advertising Out the Window
MANILA, PHILIPPINES — It’s been a busy couple of weeks for local brand Orocan, one of the Philippines’ oldest providers…
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Campaign Spotlight: John Lewis and Adam&EveDDB Warm Hearts Yet Again With Their Much-Awaited Christmas Campaign Starring “Excitable Edgar”
John Lewis & Partners’ most recent holiday advert is a joint venture with Waitrose & Partners and agency Adam&EveDDB, which…
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Campaign Spotlight: Mimiyuuuh Exhibits All You Can Do in the Philippines with Klook in New Film By Oddefy Creatives
If you find yourself constantly saying “It’s your girl, Mimiyuuuh!” or “Skrrrt!” lately, then there’s a high chance you’ve joined…
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Campaign Spotlight: Gillette Celebrates “The Teenage Moustache” with an Anthem for Young Boys Facing Puberty by Proximity España
November is Men’s Health Awareness Month, peaking on 19 November with International Man’s Day. And it is a month where…
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Campaign Spotlight: DOT Leads Bayanihan Movement to “Save Our Spots”, A Vision Towards Sustainability
November 19, 2019 – Driven by a vision towards sustainability, the Department of Tourism (DOT) launches a bayanihan movement called…
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Campaign Spotlight: McDonald’s Helps Families Get “Reindeer Ready” In Campaign Made Together with Leo Burnett and OMD UK
This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a lovable reindeer brought alive by one…
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Campaign Spotlight: Tesco Takes Unexpected 100-Year Detour Through Time #DeliveringChristmas From The Future
Tesco will unveil its 2019 Christmas campaign with a 90 second TV advert during the launch of ITV’s “I’m A…
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