Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: As #Snickersgate Sparks Confusion, CLM BBDO Reminds Us That Nothing Satisfies Like A Snicker’s
For the last 10 years, Snickers©’s (a brand of Mars Wrigley group) base line campaign has been “you are not…
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Campaign Spotlight: BETC Brings Fans 24m Underground to Catch the Secret Series Preview for 13th Street’s Thrilling New Show, “Trauma”
“Trauma”, the latest production of French TV channel 13th Street (13ème Rue), is the story of Adam, a hardened cop…
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Campaign Spotlight: #CriminallyGood, short film Parcel is Absolutely Gripping, HaperCollins India and Taproot Dentsu’s Ode to Storytelling
HarperCollins India presents a short film as an ode to the art of storytelling. Parcel, produced by HarperCollins is a…
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Campaign Spotlight: Japan Airlines Harnesses Dynamic Content with Ogilvy Singapore for “Fly Once, Fly Always”, Promoting Japan and North American Routes
SINGAPORE – With adaptive content increasingly key to capturing audience attention and securing conversion, Japan Airlines’ (JAL) launched a new…
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Campaign Spotlight: Jollibee Releases a Heartwarming Video with Publicis JimenezBasic Reminding Filipinos Why Christmas is Best Spent with Family
Christmas is in the air again, and that means families who are apart from each other for many reasons—whether it’s…
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Campaign Spotlight: Traditional Gets a High-Fashion Nudge in New Raymond Series of Films by GREY India
Raymond puts a fashionable spin on the ceremonial wear segment with a freshly baked campaign that nudges you to go…
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Campaign Spotlight: Grey India Launches the Raymond Ceremonial by Raymond, Giving a New Dimension to The Complete Man
For years, “The Complete Man” has been associated with the imagery of an immaculately well-dressed man in western formal wear.…
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Campaign Spotlight: Design and Illustration is the Key to Serviceplan Spain’s Stunning Project For Amstel, “XÈ QUIN BARRI!”
MADRID – Amstel and Serviceplan Spain have commissioned contemporary Spanish artists and designers to create unique labels for the Valencian…
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Campaign Spotlight: ‘Fake Views’ film from Operation Black Vote Encourages Voter Registration
Operation Black Vote (OBV) today released a campaign that uses real quotes from politicians to urgently encourage Britain’s disenfranchised youth,…
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Campaign Spotlight: Williams Murray Hamm Launches Andy Murray Sportswear Partnership for Castore with AMC Kit
Since its launch in 2016, Castore, the premium high-performance sportswear brand, has gone from strength to strength but is still…
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Campaign Spotlight: Danish Cancer Society Thanks Smokers for Smoking in New Campaign Alongside TrygFonden and Agency &Co
Anti-smoking campaigns don’t normally thank smokers for smoking. But the Danish Cancer Society, philanthropic foundation TrygFonden and creative agency &Co…
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Campaign Spotlight: “What’s Wrong With This Generation?” – General Pants Co. and Fabric Launch “LED BY NONE”, A New Campaign To Answer The Age-Old Question
General Pants Co. has launched a new brand positioning “LED BY NONE” to celebrate individuality in a world with no…
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Campaign Spotlight: GIGIL Presents Us With Nothing But the Truth with This Orocan Ad That Throws Everything We Know About Advertising Out the Window
MANILA, PHILIPPINES — It’s been a busy couple of weeks for local brand Orocan, one of the Philippines’ oldest providers…
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