Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Brazilian Brand Amaro Teams Up With Soko To Create The First Fashion Collection Using Real Women’s DNA
AMARO, pioneer fashion brand in combining technology and creativity in Brazil, launched the first fashion collection ever developed from the…
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Campaign Spotlight: JetStar Says Traveling Solo Is More Refreshing that Traveling with A Group of People in Singles’ Day Film
SINGAPORE — What better way to celebrate ‘singledom’ than to go solo on an overseas adventure for Singles’ Day? This…
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Campaign Spotlight: McCann Worldgroup SG and Community Chest Launch First Ever E-Shopfront with Lazada Group for 11/11
SINGAPORE – For the first time in Singapore, McCann Worldgroup Singapore and Community Chest are partnering with leading eCommerce platform,…
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Campaign Spotlight: Propel Manila Launches the 2020 Starbucks Planner and Travel Organizer in a Fun and Colorful New Film
Christmas is just around the corner and for many coffee-loving millennials, ’tis the season of holiday specialty drinks and the…
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Campaign Spotlight: “Who Burnt You?” – BBDO Pakistan / Impact BBDO Releases New Campaign Reveals Spilled Hot Tea is Number One Cause for Burns on Pakistani Children
Shockingly, 80% of burns on Pakistani children are caused by something very everyday: the spillage of hot tea. Most of…
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Campaign Spotlight: Stuffed Toys in Compromising Positions in Front of the Camera—TBWA SMP Delivers the Most Disturbing Film You Will Watch Today
MANILA, PHILIPPINES – The young figure is lit by the glow of the computer screen. Just out of frame, an…
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Campaign Spotlight: Enter Pantene’s “Breakup Salon” on Single’s Day and Drive Change with Grey Group Hong Kong
Grey Hong Kong launched its latest creative campaign for Pantene, The Breakup Salon, to coincide with the upcoming Single’s Day…
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Campaign Spotlight: Follow JD.COM’s Mascot ‘Joy’ On A Journey Through the Kingdom of All Things
JD.COM, One of China’s largest e-commerce companies, presents a promotional film for China’s National Day, showcasing a vast range of…
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Campaign Spotlight: Heineken Presents “Obrigado”, A Film that Continues the #ObrigadoSenna Project to Unite Brazilians
São Paulo – In order to pay homage to Ayrton Senna and to revere the power that the three-time champion have to…
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Campaign Spotlight: JolliSavers Ads Inspired by Halloween Classics Reassure Filipinos that Eating Out is Nothing to be Afraid of
Halloween is right around the corner, and chances are you and your friends are already spooking yourselves with scary movies,…
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Campaign Spotlight: BBDO Singapore Partners with AIA to Produce Sleep Sufficiency Program, #OneMoreHour
SINGAPORE – BBDO Singapore has worked with AIA to develop a regional program to help people in Asia get more and…
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Campaign Spotlight: Saint-Gobain Launches Mission to Earth with Publicis Conseil and Highlights Their Most Important Construction Operation
Publicis Conseil has created a new international communication platform for Saint-Gobain, the world leaders in construction materials. The brand has…
Read More » Campaign Spotlight: Wunderman Thompson Creates a #LonelyRambutan That’s Literally Been ‘Left on the Shelf’ for Canned Food Manufacturer Malee
BANGKOK, THAILAND – Malee’s juicy canned fruit has been a best-seller for over 40 years and it’s a much-loved brand.…
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