Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
McDonald’s Hong Kong reinvents ‘i’m lovin’ it’ with new BBDO campaign
HONG KONG – In Hong Kong, there’s an unspoken rule: if an English word ends in -n’, you’re probably thinking…
Read More » -
Optus celebrates identity and community with ‘Pride blooms from Yes’ for Mardi Gras 2026
SYDNEY, AUSTRALIA — Optus has launched ‘Pride blooms from Yes’, a new campaign platform for its fifth year of partnership with…
Read More » -
GWR brings folklore to the forefront in latest Famous Five adventure
LONDON, UK – Great Western Railway (GWR) unveils a new campaign that brings its rich heritage into the present day,…
Read More » -
Del Monte Kitchenomics Centennial Edition responds to modern kitchen realities
MANILA, PHILIPPINES – Cooking has changed, and Del Monte Kitchenomics understands exactly how. Between packed schedules, school runs, rising grocery…
Read More » -
Mastercard brings fraud awareness to life through Sticky Monster Lab’s Protected Monsters
SINGAPORE – Most people don’t think about fraud until it affects them. It’s invisible, technical and easy to ignore until…
Read More » -
Australian Steelers go ‘Officially Unsponsored’ in bold bid for brand partnership
SYDNEY, AUSTRALIA – One of Australia’s most decorated national sporting sides, the Australian Steelers wheelchair rugby team, has launched a groundbreaking…
Read More » -
THE SHOUT GROUP, guardian Malaysia reimagine ‘ONG’ with micro-drama campaign for Chinese New Year
KUALA LUMPUR, MALAYSIA – This Chinese New Year, guardian Malaysia invites Malaysians to rethink what it truly means to be…
Read More » -
Cars24 drives trust through policy in new brand campaign by Talented
MUMBAI, INDIA – Cars24, India’s leading auto-tech company, has launched a brand campaign announcing two industry-first assurances for used-car buyers…
Read More » -
Ogilvy Malaysia brings ‘Scent Feng Shui’ to life in Xiaohongshu CNY drama
KUALA LUMPUR, MALAYSIA – Ogilvy Malaysia has partnered with home and fabric fragrance brand Scentify to launch an innovative Chinese…
Read More » -
Football Australia, Ogilvy relaunch Matildas’ rallying cry ahead of AFC Women’s Asian Cup 2026
MELBOURNE, AUSTRALIA – ‘Til it’s Done – the rallying catchcry of the much-loved CommBank Matildas – has been reprised in…
Read More » -
UK Government urges parents to start online safety conversations with ‘You Won’t Know Until You Ask’ campaign
LONDON, UNITED KINGDOM – The UK Government has launched a new campaign aimed at supporting parents with practical advice on…
Read More » -
Wendy’s India teams up with Coca-Cola for T20 World Cup Campaign
INDIA – Wendy’s India has announced a consumer campaign themed around the T20 World Cup, in collaboration with Coca Cola, the…
Read More » -
adoboPicks: Chinese New Year campaigns that flipped advertising tradition
In Chinese culture, there is a belief that numbers are lucky during and after certain years. The number 8 is…
Read More »
