Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Dentsu Lab, DAV Public School & Classteacher launch Bullying Decoder, an innovation that helps make patterns of verbal bullying visible
In schools across India, cameras have long been watching. But they have never been able to listen. Mandated by the Central…
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IKEA Singapore Introduces ALLËNKI: The mose useful piece of jewellery you’ll ever own
For decades, the IKEA allen key has lived a quiet, underappreciated life. It arrives with your furniture, does its job,…
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Missing People reclaims the narrative from true crime obsessives in gutsy campaign
In an era where human tragedy has become bingeable entertainment, charity Missing People is fighting to change the narrative. Partnering…
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Tang’s new campaign champions ‘refreshingly real’ moments in an increasingly filtered world
In an era where curated feeds and picture-perfect moments dominate, Tang is making a deliberate shift toward something more meaningful:…
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Droga5 São Paulo, SOS Oceano use screen printed art to spotlight ocean protection
SÃO PAULO, BRAZIL – Droga5 São Paulo, award-winning creative advertising agency, today announces the second phase of “Lifeless Flag”, a…
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SGSecure urges Singaporeans to ‘look up’ in new ‘Bye Tech Neck’ film
SINGAPORE – As part of SGSecure’s ongoing efforts to strengthen public awareness and community vigilance against the threat of terrorism,…
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AlmapBBDO, Burger King turn meme into market challenge in Acre
SÃO PAULO, BRAZIL – For decades, the internet has joked with the meme that “Acre does not exist.” But for…
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KFC Spain spins a giant idea with rotating kebab totems by PS21
MADRID, SPAIN — KFC is entering the kebab category in Spain, using the classic fast-food restaurant signage as its main…
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Leo UK, Morrisons reward early risers with dawn-timed Hot Cross Buns campaign
LONDON, UK — Morrisons is celebrating its fresh Hot Cross Buns with a new campaign that rises with the sun, mirroring…
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Finland built a first-in-the-world biologically grounded AI system that lets expecting parents meet their future children
HELSINKI, FINLAND – Finland recruits an entire generation for its 100-year welfare study, Future Finland, by doing something unprecedented: letting…
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From insight to impact: HEINZ introduces ’The Ketchup Blast’ To enrich Songkran day omelettes
BANGKOK, THAILAND – Real or just a tease? HEINZ unveils its latest creative concept, “The Ketchup Blast,” designed to rescue…
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Blizzard launches ‘WoW Decor’ magazine featuring Brazilian creations in World of Warcraft housing
GLOBAL – As a special part of the launch of World of Warcraft: Midnight, the expansion that corresponds to the…
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Hyper-local creativity fosters real-world connections, according to LePub Singapore’s Stephan Schwarz and Heineken APAC’s SJ Heng
We live in an increasingly fragmented society where isolation is common, and communities continue to splinter. For brands — especially…
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