Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Budget Direct, 303 unveil chilling new chapter of insurance solved
SYDNEY, AUSTRALIA – Budget Direct’s Sarge, Jacs and their much-loved sidekick Chief are back to solve a cold case and…
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PAL, BBDO Guerrero turn in flight safety into a telenovela moment with MMFF debut
MANILA, PHILIPPINES — Philippine Airlines (PAL) and BBDO Guerrero have taken a familiar onboard touchpoint and transformed it into one of the most unexpected creative…
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A new way to show love: Inside Viber and NIDO 3+ standout Mother’s Day campaign with Branded Gems
MANILA, PHILIPPINES – Earlier this year, NIDO 3+ and Viber completed the second run of their Mother’s Day campaign with…
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Loxam, New Business bring AI to Christmas with a freight lift twist
PARIS, FRANCE – Following a first film launched for Halloween, Loxam returns with a new chapter in a saga built…
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Saudi Tourism Authority, F5 Shanghai reimagine Saudi Arabia for Chinese travelers
SHANGHAI, CHINA – Saudi Tourism Authority has partnered with F5 Shanghai to launch a China-focused communication campaign, anchored by the…
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Fernleaf, Havas Malaysia modernizes a Malaysian classic with new ‘Ibu’ campaign
KUALA LUMPUR, MALAYSIA – Fernleaf has partnered with Havas Malaysia to modernize the beloved “Ibu” song – a nostalgic melody…
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Nestlé MILO’s ‘See Games Equal’ puts unsung sports on the SEA Games stage
HO CHI MINH CITY, VIETNAM — “Football is king”. In Vietnam and across much of ASEAN, sports like wushu, kabaddi, and…
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Plus One Design crafts AI-driven visual world for Ginger’s latest collection
MUMBAI, INDIA – Ginger, an exclusive women’s fashion label by Lifestyle, has launched a new AI-generated campaign as part of…
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Safeguard, Havas Ortega harness local voices to drive handwashing awareness
MANILA, PHILIPPINES – As part of Safeguard’s “Voices of Protection” campaign produced by Havas Ortega, local community representatives from Marikina…
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foodpanda’s pink reindeer riders bring holiday cheer to Metro Manila roads
MANILA, PHILIPPINES – Anyone who has spent the past few days inching through Metro Manila traffic may have noticed something…
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Foundation for Housing, Rosa Paris reimagine Christmas in stark new awareness film
PARIS, FRANCE – As the holidays approach, while cities sparkle with festive lights and shop windows overflow with toys, the…
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Instamart reimagines a 90s classic for a Pan-India Christmas celebration
BENGALURU, INDIA – Instamart, India’s pioneering quick-commerce platform, has unveiled its Christmas DVC, and it might just be the season’s…
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adoboPicks Year in Review: Campaigns that proved human connections still win in 2025
MANILA, PHILIPPINES – In 2025, creativity proved once again that its greatest power lies not in spectacle, but in connection.…
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