Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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MILKLAB expands Coffee Shop Sets nationwide with DJ Cyril’s sunrise spectacle
SYDNEY, AUSTRALIA – After the huge success of the Coffee Shop Sets with Tones And I in Melbourne, which helped boost…
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Bruketa&Žinić&Grey, HT build a billboard that searches for pets
ZAGREB, CROATIA – Hrvatski Telekom (HT), Croatia’s leading telecommunications company and a member of the Deutsche Telekom global brand, has…
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Prime Tiles’ ‘Jodcha Jivan’ champions the heartbeat of Nepali homes
KATHMANDU, NEPAL – Prime Tiles, Nepal’s leading tile brand, has launched its new integrated brand campaign “Jodcha Jivan (Connects Life)”,…
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Fiesta Condoms debuts in India with a high impact World AIDS Day film
INDIA – In its India debut, DKT India has introduced Fiesta Condoms, a premium international condom brand from DKT International…
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Standard Chartered expands wealth proposition with CIO-led insights
SINGAPORE — Standard Chartered has launched the second phase of its “Now’s Your Time for Wealth” campaign, placing the bank’s Chief…
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Kween Sans & Kweemojis: How Canva Pro, GIGIL transform Kween Yasmin into the ultimate ‘All-Purpose’ marketing tool
MANILA, PHILIPPINES – If you’re reading this, chances are you’ve used a font today. But have you ever used a…
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VML Dubai, Hanzo Films illuminate the Burj Khalifa for HSBC Premier
DUBAI, UAE – To mark the arrival of an enhanced HSBC Premier, HSBC UAE collaborated with VML Dubai and Hanzo…
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Pickyourtrail debuts first campaign with Early & Talented, reimagining customized travel
MUMBAI, INDIA – Pickyourtrail’s first-ever brand campaign with Early.Partners and Talented marks a major shift in how travellers experience and…
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SKYN, UltraSuperNew explore heart-syncing intimacy in new Christmas experiment
TOKYO, JAPAN – Just in time for cosy season, condom brand SKYN has launched a Christmas campaign spotlighting the softness…
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Summit Media executes one of the Philippines’ largest editorial DOOH rollouts for Preview
MAKATI CITY, PHILIPPINES — Summit Media marks another milestone in its multiplatform leadership with a large-scale digital out-of-home (DOOH) rollout for…
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Jollibee launches indulgent Christmas Treats to spark Filipino Christmas joy
MANILA, PHILIPPINES – Christmas in the Philippines is special; it’s a season of joy, love, and happiness that traditionally begins…
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From bottle to sneaker: The cultural remix of Coke, Converse
MANILA, PHILIPPINES – As heritage and fashion converge, Coca‑Cola and Converse have once again joined forces, unveiling the second chapter…
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Maxibon goes upside down in a limited edition collab with Stranger Things
MELBOURNE, AUSTRALIA – Which way up is a Maxibon? Or down? Is the biscuit the top? Or is it the…
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