Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Yellow Cab Celebrates You and Your Circle in its First-Ever TVC by Ace Saatchi & Saatchi
Pizza is at the center of almost all friendships as it is the one circle that brings circles of friends…
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Campaign Spotlight: Man Buys a Parachute While in Free Fall in Wieden + Kennedy São Paulo’s New Stunt
Every second counts in the new advertising campaign for Cartão Elo, a 100% Brazilian credit card, by Wieden + Kennedy…
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Campaign Spotlight: Looking into Mountain Dew’s Epic Ad from the Eyes of BBDO Guerrero’s ECD Federico Fanti
What do you get when you mash up motocross and gaming? 30 seconds of epic, Mountain Dew-fueled action, death-defying stunts,…
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Campaign Spotlight: Puma’s “Propah Lady” By Digitas India is Bringing Every Woman on the Internet Together
Changing the narrative on what makes women ‘proper’, global sports brand PUMA partnered with Digitas India for its latest campaign…
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Campaign Spotlight: Deutsche Telekom Launches New Campaign ‘Connected Underwear’ By Saatchi & Saatchi London
LONDON – Deutsche Telekom’s latest campaign aims to facilitate real connection between young couples, sparking conversation around the impact of…
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Campaign Spotlight: “The Future is Hear”—Radio is Advertising’s Next Big Thing, Says Radiocentre Campaign from The&Partnership
Radiocentre is launching a campaign parodying the marketing hype used by companies such as Apple and Samsung for new technology…
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Campaign Spotlight: New Renault KADJAR 4×4 Presents The Wild Store by Publicis Italy in Collaboration with Amazon
MILAN – Renault launches New KADJAR in its 4×4 version, a SUV that pledges exciting offroad performances. But, how to…
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Campaign Spotlight: GIGIL Launches #PlsSaveMe for GCash, Encouraging Filipinos to Break Records and Bad Spending Habits on World Savings Day
For a country deemed to be one of the happiest in the world, the World Bank discovered a sad fact…
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Campaign Spotlight: Samsung is Taking Selfies to New Heights with Earth as the Background for #SpaceSelfie By BBH
LONDON, UK – Samsung Electronics Co. Ltd is no stranger to bold marketing campaigns and is today setting the bar…
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Campaign Spotlight: Wunderman Thompson Thailand is Watching You and Your Not Safe for Work Trigger-Words for LINE TV’s New Series, “Instinct”
BANGKOK – To promote LINE TV’s new online series ‘Instinct’, a promotional campaign from Wunderman Thompson Thailand responds to NSFW…
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Brand & Business: PayMaya Sings Us into the Joys of Going Cashless with a 90s Classic Sure to Bring Back Old Memories
Everybody’s feeling the joy of the catchy jingle—and enjoying the world of benefits brought by going cashless with PayMaya. There…
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Campaign Spotlight: Dentsu Jayme Syfu Launches “My 2nd First Birthday” to Celebrate National Coming Out Day
MANILA, Philippines — On National Coming Out Day (October 11), The Cakeshop by Sonja and its beneficiary LoveYourself Foundation, celebrated…
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Campaign Spotlight: Göteborg Film Festival to Challenge One-Eyed Film Industry by Launching 50/50 Vision and Promising Gender Parity in 2020
In Hollywood, 96% of film directors are men. In Europe 81% of films are directed by men. Only 20% of…
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