Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: GIGIL Presents Us With Nothing But the Truth with This Orocan Ad That Throws Everything We Know About Advertising Out the Window
MANILA, PHILIPPINES — It’s been a busy couple of weeks for local brand Orocan, one of the Philippines’ oldest providers…
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Campaign Spotlight: John Lewis and Adam&EveDDB Warm Hearts Yet Again With Their Much-Awaited Christmas Campaign Starring “Excitable Edgar”
John Lewis & Partners’ most recent holiday advert is a joint venture with Waitrose & Partners and agency Adam&EveDDB, which…
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Campaign Spotlight: Mimiyuuuh Exhibits All You Can Do in the Philippines with Klook in New Film By Oddefy Creatives
If you find yourself constantly saying “It’s your girl, Mimiyuuuh!” or “Skrrrt!” lately, then there’s a high chance you’ve joined…
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Campaign Spotlight: Gillette Celebrates “The Teenage Moustache” with an Anthem for Young Boys Facing Puberty by Proximity España
November is Men’s Health Awareness Month, peaking on 19 November with International Man’s Day. And it is a month where…
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Campaign Spotlight: DOT Leads Bayanihan Movement to “Save Our Spots”, A Vision Towards Sustainability
November 19, 2019 – Driven by a vision towards sustainability, the Department of Tourism (DOT) launches a bayanihan movement called…
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Campaign Spotlight: McDonald’s Helps Families Get “Reindeer Ready” In Campaign Made Together with Leo Burnett and OMD UK
This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a lovable reindeer brought alive by one…
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Campaign Spotlight: Tesco Takes Unexpected 100-Year Detour Through Time #DeliveringChristmas From The Future
Tesco will unveil its 2019 Christmas campaign with a 90 second TV advert during the launch of ITV’s “I’m A…
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Campaign Spotlight: Are you coming ‘round to ours this Christmas? New World’s Holiday Classic by Colenso BBDO
New World has launched their Christmas campaign with the theme of “Enjoy Christmas ‘round at ours” created by the Clemenger…
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Campaign Spotlight: French Telecom Company Orange Sets Up a Trap for Santa Claus in a “Connected House” in this New Campaign with Publicis Conseil
Orange is launching its new Christmas campaign with Publicis Conseil around its star offer, the “Connected House” and a theme…
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Campaign Spotlight: German Supermarket PENNY Encourages People to Rediscover Their Inner Child this Christmas In New Film Made with Serviceplan Campaign
MUNICH, GERMANY – This Christmas, PENNY and Serviceplan Campaign are inviting adults to revisit their childhood with a carefree film…
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Campaign Spotlight: After Sharing the Secrets of Santa Claus’ Factory, Manor and BETC Digital Reveal the Third Film of Their Christmas Saga
Manor and its agency BETC release another touching Christmas ad, “The Guardians”. This year’s film captures the festive spirit as…
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Campaign Spotlight: Global K-Pop Sensations BLACKPINK Stars in a Music Video-Like Ad for KBank By GREYnJ United
BANGKOK – The latest KBank campaign, conceptualised by GREYnJ United, features global K-pop sensations BLACKPINK, and is aimed for the…
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Campaign Spotlight: Introducing Mr Humfreez, A Smart Device that Informs Kiwis of the State of their Homes, by ANZ and TBWA\ NZ
AUCKLAND, NEW ZEALAND – Behind his friendly appearance, Mr. Humfreez features cutting edge technology yet he has no screen, no…
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