Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Back Market and Marcel Invites People to Change their Point of View on the Refurbished by Hijacking an Iconic Campaign
Last May, Back Market, the French leader in the sale of refurbished high-tech products, launched its new signature: “New is Old”.Determined to…
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Campaign Spotlight: Goodknight and Digitas India Engage Kids to Beat the Mosquito Menace with the Adoption of Personal Repellents
MUMBAI, INDIA – With the rise of vector-borne diseases like malaria and dengue, especially, during the monsoons, Goodknight, India’s leading kid-safe mosquito…
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Campaign Spotlight: TBWA\ Singapore Launches Campaign for Singapore Airlines as It Celebrates Inaugural Non-Stop Flight to Seattle
SINGAPORE – Seattle is known for its rich musical culture and heritage. Major musical influences such as Nirvana, Pearl Jam,…
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Campaign Spotlight: Lea Salonga Performs We Win as One — the Theme Song for this Year’s SEA Games
Eight years after the last Southeast Asian Games were held in the Philippines, the SEA Games is finally returning to…
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Campaign Spotlight: A Real Peruvian Shaman Brings Luck to The One Show 2020 Entries in Lanfranco & Cordova’s Campaign
NEW YORK — Playing off the notion that a little bit of luck can help a piece of creative work…
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Campaign Spotlight: Tequila-Flavored Beer Desperados Goes All Out Crazy with Ideas for Epic House Party Campaign
LONDON, ENGLAND – Desperados reached new levels of wild experimentation by welcoming partygoers and all their party ideas under one…
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Campaign Spotlight: P&G Releases the First-Ever Laundry Musical with “When I Shine With You” Starring Lea Salonga for Ariel Instashine
Every piece of clothing has a story, and just like one’s memories, each item should be shown importance by keeping…
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Campaign Spotlight: Amnesty International and Grey Indonesia Partner to Create the Single Signature Poster Campaign
Jakarta, Indonesia – Amnesty International Indonesia and Grey Indonesia have partnered together to create an awareness campaign that sheds light…
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Campaign Spotlight: Naga DDB Tribal and Digi Create FootBraille, Allowing the Visually Impaired to “Watch” Football with the National Blind Football Team
Meet Sunny, Head Coach of the National Blind Football Team. An inspiring man, he proudly leads an amazing bunch of…
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Campaign Spotlight: Samaritans of Singapore (SOS) and TBWA\ Singapore Rally the Community for Messages of Hope During Suicide Prevention Week
SINGAPORE – The Samaritans of Singapore (SOS) and creative partner agency TBWA\Singapore are calling out to Singapore to help spread…
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Campaign Spotlight: Lucky Me! Emphasizes the Importance of Families Eating Together in Heartwarming Film with Publicis JimenezBasic
Lucky Me Noodles believes in the power of families eating together. For the past eleven years, they have championed this…
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Campaign Spotlight: Globe myBusiness (Rock n’) Rolls Out The First Facebook Live Commercial, One-shot Music Video
With more than 35 million Filipinos actively surfing the web on their smartphones, digital-savvy users have grown accustomed to seeing…
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Campaign Spotlight: Xaxis and Mediacom Hong Kong Announce Exciting Campaign Results for Timberland
HONG KONG – Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, together with Mediacom Hong Kong, have announced…
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