Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Xaxis and Mediacom Pioneer Measurable Digital Out-of-Home Impact for Domino’s Pizza in Malaysia
KUALA LUMPUR – Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, in partnership with Mediacom Malaysia, today announced…
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Campaign Spotlight: Meet the #PUMANSOFSG, Puma’s AR Face Filter Initiative on Instagram by UltraSuperNew Singapore
Created by UltraSuperNew Singapore, #PUMANSOFSG is one of the first brand campaigns to use Instagram’s newly-launched AR face filters. The social…
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Campaign Spotlight: MODESS®’s First-Ever Move Camp Rallied Young Girls to #KeepMoving During Period Days with Maymay Entrata, Bella Racelis, and More
MANILA, PHILIPPINES – We know that menstruation is a natural part of being a woman, yet many girls never get…
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New Business: dentsu X Philippines Announced as the New Digital Agency Of Record for Emperador Brandy
MANILA, PHILIPPINES – Creators of Emperador Distillers, Inc. (EDI), has appointed dentsu X Philippines as the new Digital Agency Of…
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Campaign Spotlight: Break The Barriers of Love, #MakeYourMove Explores What’s Keeping Us From Getting Closer
Closeup Philippines’ breaks barriers on stories of love, self-doubt and non-traditional couples in the Philippines with the #MakeYourMove Film Series,…
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Brand & Business: Lazada Goes Big by Offering Bills Payment, Opening New Collection Points and Exclusive Helicopter Tours in the Philippines
The second edition of Lazada Philippines’ 9.9 Big Discovery Sale goes live on September 9, 2019 starting midnight to 11:59PM.…
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Campaign Spotlight: Quiet Storm creates three new Kids Voices films for HARIBO Germany
HARIBO Germany is launching a series of three new ads for Goldbears, Color-Rado and Phantasia confectionary, created by Quiet Storm.…
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Campaign Spotlight: Klarna Launches New International Campaign with 72andSunny Amsterdam Starring Instagram Sensation and Comedian Celeste Barber
AMSTERDAM, NETHERLANDS—Klarna, the digital buy now and pay later payment provider, has launched an international brand campaign by 72andSunny Amsterdam…
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Campaign Spotlight: Honoring Teachers On Their Special Day with Film Made by ECDA, Ogilvy, and Geometry Singapore
Singapore, 06 September 2019 –The Early Childhood Development Agency (ECDA), together with Ogilvy Singapore and Geometry Singapore, has launched its latest…
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Campaign Spotlight: Jollibee Stars Mother-and-Son Duo Regine Velasquez-Alcasid and Nate in a Sweet Film By Publicis JimenezBasic for Jolly Spaghetti
MANILA, PHILIPPINES – Asia’s Songbird Regine Velasquez-Alcasid deeply treasures the relationship she has with her son Nate. The mother-son duo’s…
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Campaign Spotlight: NTUC Income Urges Singaporean Parents to be “The Last Sandwich Generation” in Emotional Ad By BBH Singapore
SINGAPORE – Singaporean parents with young children have always been squeezed financially between supporting their parents and providing for their…
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Campaign Spotlight: Responsible Young Drivers and Renault Belux Collaborate on the “Safety Cake”, the First Cake that Could Save Lives on New Ad By mortierbrigade
BRUSELLS – Do we care more about food than about our friends while driving? A survey shows that 87% of…
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Campaign Spotlight: Corona and Soko Exhibit Iconic Artworks Made with Plastic Collected from Brazil’s Biggest City Rivers
São Paulo, Brazil – Corona beer, together with Parley For The Oceans, took a big step in its project to generate…
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