Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Publicis Conseil & Licra’s ‘Post Racism’ Demonstrates The Real Gravity of Hateful Messages by Developing A Unique A.I.
Racist or anti-Semitic statements appeared more and more on the streets and in social media. But on the internet, these…
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Campaign Spotlight: TBWASMP Nabs the Philippines’ Only 2019 Webby Award for “Smells Like A Girl”, The Internets Highest Honor
NEW YORK – Manila-based agency TBWA\Santiago Mangada Puno nabs the Philippines’ only Webby Award this year for its online film…
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Campaign Spotlight: A Mother’s Nurturing Love That Overcomes All is the Theme of Jollibee and McCann Worldgroup PH’s Mother’s Day Special Campaign
From the moment mothers feel a heartbeat inside their womb, to the first time they see and hold their newborn,…
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Campaign Spotlight: McDonald’s New Campaign for Mother’s Day Celebrates Families with Single Moms and Redefines What Makes a Family Complete
MANILA, Philippines – #LoveKitaMa. Being a mother may seem so daunting, a great responsibility with no set rules and guidelines,…
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Campaign Spotlight: BBDO Shanghai’s New Campaign for CEO Roundtable Proves That Data Remains Oblivious On One Very Important Thing – Mental Health
SHANGHAI – Big data is fundamentally changing our world. Many companies have also begun to use big data to “manage”…
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Campaign Spotlight: The First App That Helps Parents Connect with Autistic Children Created by DDB Singapore, Face 2 Face
Singapore’s first mobile application for children with autism that facilitates face-to-face interaction May 2, 2019 | Singapore – Studies that have…
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Campaign Spotlight: Pharma Chic? Chinese Social Media Sensation with Witty 999 Cold Remedy Campaign Created by Serviceplan Greater China
More than 430 million impressions of ‘999 Warm-Hearted Leggings’ print and digital campaign which captures imagination of the Chinese public…
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Campaign Spotlight: Everyday Technology Can Create “Profoundly Human Moments”, as Shown in Spark’s “Wedding Speech” Ad with Colenso BBDO
Spark has launched a new film called Wedding Speech via Colenso BBDO, continuing its Little Can Be Huge series. It…
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Campaign Spotlight: Pregnant Dead Whale Lands on the CCP Front Lawn, Bringing Attention to the Worsening Issue of Plastic Pollution
The Cultural Center of the Philippines presents a reworking of the Dead Whale for its 2019 Earth Day Outdoor Installation…
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Campaign Spotlight: Pantene Creates S.H.E. Browser Extension with Grey, Taking the Bias Out of Search with More Accurate Representation For Women
Society has taught search engines to become biased. A search for ‘greatest painters’ or ‘greatest engineers’ reveals a long list…
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Campaign Spotlight: Microplastic Has Contaminated Our Food, and It Tastes a Lot Like Salt According to Green Is The New Black and Dentsu Singapore’s “Plastic Salt” Campaign
It’s a sad and unfortunate world we live in when even the food we eat – as clean as they…
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Campaign Spotlight: The Secret’s Out, TENA Sets Out to Break Taboos Around Incontinence in a Victoria’s Secret-Styled Campaign with AMV BBDO
Market-leading incontinence brand launches first campaign of new platform idea ”I Will Be Me” by AMV BBDO which sets out…
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Campaign Spotlight: Sweetshop’s Noah Conopask Directs Bold New Film For Red Bull From VMLY&R
Sweetshop Director Noah Conopask is behind Red Bull’s spectacular new cinematic film from VMLY&R Ho Chi Minh. With character-centric storytelling…
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