Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: BBDO SG Supported Workplace Safety and Health Council in Launching the National WSH Campaign 2019
SINGAPORE – 30 April, 2019 – BBDO Singapore has worked with the Workplace Safety and Health (WSH) Council on the National WSH campaign 2019, titled ‘A Word of Care.’ On Saturday, April…
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Campaign Spotlight: “If the Music Doesn’t Sound Right, Get Your Hearing Checked” – Signia Hearing Aids and MullenLowe Singapore Put Hearing Tests in Radio Ads
SINGAPORE – Global hearing aids manufacturer, Signia, has launched a radio campaign in collaboration with MullenLowe Singapore, in an effort to…
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Campaign Spotlight: Breeze and MullenLowe Singapore Presents a Sobering Look into a Child’s Lifetime in Front of Screens
SINGAPORE – Unilever’s Breeze laundry detergent has collaborated with MullenLowe Singapore to launch a campaign encouraging Singaporean parents to swap…
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Campaign Spotlight: Sea-Watch Creates Powerful Campaign for Sea Rescue, Giving a Look Into the Dangers and Fears Mediterranean Refugees Face
MUNICH – At least 6 people still die every day fleeing across the Mediterranean. In 2018 alone, at least 2,277…
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Campaign Spotlight: Illegal Cam Recordings are Now Expertly Blocked with Ogilvy and Focus Film Media’s “Piracy Blockr” Watermark
SHANGHAI – Illegal cam recordings cost the film and entertainment industry billions of dollars in losses each year, but so…
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Campaign Spotlight: McCann Worldgroup and NCSS Partner with Brands to Push Inclusion of Persons with Disabilities in “See the True Me” Campaign
SINGAPORE – McCann Worldgroup Singapore and The National Council of Social Service (NCSS) have partnered with corporate and community partners to…
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Campaign Spotlight: Comfort Stars 87-Year Old Cook Pamirinha on the Runway of Sao Paulo Fashion Week Wearing Her Clothes from 2 Decades Ago
SÃO PAULO – Real treatment functions for clothes, quality perfumes and positive impact on society: these are the pillars that…
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Campaign Spotlight: 90s Style Bum Bag We Need For Carnival, Designed by CP+B Brazil For Smirnoff Ice
Designed and produced by CP+B Brazil, this surprising product innovates by giving a new purpose to a hyped fashion accessory…
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Campaign Spotlight: Volvo Cars and Grey Malaysia Just Launched Drive-In Movies, Where Views are Converted to Drives
KUALA LUMPUR 29th April 2019 – This week sees the launch of Drive-In Movies, the latest campaign by Volvo Cars…
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Campaign Spotlight: #NoHeatCanBeatYourDreams ‘Good Night, Paola’ is JWT Bangkok’s First Global Film for Midea Air-Conditioners
How much heat can you take before your dream comes to be? 29 April 2019, Bangkok – Midea and J.…
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Campaign Spotlight: Slurpee & GIGIL Taps Content Creator Tukomi to Promote ‘Legendary Promo’ for Mobile Legends
To promote Slurpee’s “Legendary Giveaway Promo” targeted at gamers—where they can get diamonds to use in Mobile Legends by collecting…
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Campaign Spotlight: No vote, no choice – DDB Mudra Group’s Thought Provoking Social Activation for McDonald’s Urges Youth to Vote and Make a Difference
MUMBAI, India – The news channels, the social media platforms, even the social gatherings these days are abuzz with discussions, debates…
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#KIDLAT2019: What The Shortlist Reveals! Take a Look at Top Entries & Agencies That Made The Cut
MANILA –The #KIDLAT2019 shortlist has been announced with a total of144 entries making it to the cut. We look at…
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