Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Mastercard & McCann Singapore Get Lyrical About Contactless Payments on Buses and Trains
SINGAPORE – McCann Singapore has launched a campaign to celebrate Mastercard® being the first issuer in the city state to enable…
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Campaign Spotlight: Waiting in Line is Ancient History with Rosapark’s Ingenious Campaign for “Monoprix et Moi”, the Mobile Payment App for Monoprix
With daily life growing ever more hectic by the day, urbanites are constantly trying to sidestep time restraints, eager to…
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Campaign Spotlight: David Beckham Brings the Best of London to Macao with Humorous Film by Saatchi & Saatchi Shanghai for Sands China
SHANGHAI, CHINA–Saatchi & Saatchi Shanghai has launched the first in a series of several films for its client, Sands China,…
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Campaign Spotlight: Agency Rosapark Depicts the Struggle and Beauty of What It Means to be 20 for French Train System OUIGO
When you were 20, did you knick glasses from bars, load up on ketchup packets each time you went to…
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Campaign Spotlight: Leo Burnett London Introduced McDonald’s New Iced Latte In Cool and Chilly “We Could” Campaign
McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new…
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Campaign Spotlight: In Celebration of the 40th Anniversary of Hong Kong Ballet, Design Army Mixed Old and New with Vibrant and Dynamic Campaign
To celebrate the 40th anniversary of Hong Kong Ballet, Design Army conceived and designed a boundary-pushing brand campaign that reflects…
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Campaign Spotlight: The Powerpuff Girls, We Bare Bears and More Band Together for a Kids Safety Awareness Campaign by Cartoon Network and Prudence Foundation
HONG KONG – If disaster was to strike and your children were on their own, would they know what to do? Through…
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Campaign Spotlight: P&G Shiksha Launches the #DontLetDreamsWait Campaign by Leo Burnett, Honoring a Man Who Waited 75 Years to Attend School
MUMBAI–P&G Shiksha, the flagship CSR program of P&G India, today unveiled its new heart-warming film that highlights the story of…
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Campaign Spotlight: Step Into the World of Famous Penguin Novels Like The Great Gatsby, Charlie & The Chocolate Factory and More with Cheil Worldwide
HONG KONG–Famous novels including Dracula, Charlie & The Chocolate Factory and The Great Gatsby are celebrated in a new campaign…
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Campaign Spotlight: Race Backwards and Never Run Out of Energy with Serviceplan Campaign’s “Be Maximal” for MAXIMAL G, The Energy Drink of REWE Group
MUNICH — We all use up way too much energy in our daily lives, whether we’re at work, shopping, or even…
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Campaign Spotlight: Biborg Takes Us to the Desert for Paco Rabanne Fragrances Invictus and Olympea in New Interactive Campaign
After the success of the international in-store campaign for Pure XS for Her last year, Paco Rabanne is again teaming…
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Campaign Spotlight: Korean Beverage Brand FiLGOOD and BBH China Create a Wacky Campaign Telling Consumers Exactly What to Do in An Annoying Situation–Just FiLGOOD
SHANGHAI–When your hairstylist botches your haircut and you are feeling annoyed, what do you do? You “FiLGOOD”. Oriental Brewery (OB),…
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Campaign Spotlight: GNC Launches New Campaign with DDB Group HK Painting Health Supplements in a New Light
GNC, one of the leading health supplement brands in Hong Kong, has put itself back in the spotlight with a…
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