Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: For 30 Years, Hip Hop Has Paid Tribute to KFC, Now it’s KFC’s Turn with this Bangin’ Playlist by Sid Lee Paris
What do the songs “Touch the Sky” by Kanye West, “Ode to” by the Beastie Boys and “You Be Illin’”…
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Campaign Spotlight: LBC Delivers A Message To The Nation For The 2019 Elections Day
MANILA, PHILIPPINES – May 13 is the Philippines’ 2019 General Elections. LBC, the Philippines’ leading logistics solutions company, pushes its…
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Campaign Spotlight: Zilingo PH Celebrates Mother’s Selfless Love With #ItsMomsTurn, Appreciation Is Worth A Thousand Words
Manila, Philippines – Just in time for Mother’s Day, Zilingo the leading full-stack e-commerce platform for fashion and lifestyle, releases…
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Campaign Spotlight: Skoda Mocks Itself in New Spot From Rosapark About the Risks of Hesitating
By Theda Braddock ŠKODA France, along with its agency, Rosapark, is introducing its new brand image through a film for…
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Campaign Spotlight: BBH London & The Photographers’ Gallery Partner To Bring Photo Stories To Life, First The Prestigious Deutsche Börse Photography Foundation Prize 2019
BBH and The Photographers’ Gallery, two creative institutions based in London’s Soho, have joined forces to help to extend the…
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Campaign Spotlight: Publicis Conseil & Licra’s ‘Post Racism’ Demonstrates The Real Gravity of Hateful Messages by Developing A Unique A.I.
Racist or anti-Semitic statements appeared more and more on the streets and in social media. But on the internet, these…
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Campaign Spotlight: TBWASMP Nabs the Philippines’ Only 2019 Webby Award for “Smells Like A Girl”, The Internets Highest Honor
NEW YORK – Manila-based agency TBWA\Santiago Mangada Puno nabs the Philippines’ only Webby Award this year for its online film…
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Campaign Spotlight: A Mother’s Nurturing Love That Overcomes All is the Theme of Jollibee and McCann Worldgroup PH’s Mother’s Day Special Campaign
From the moment mothers feel a heartbeat inside their womb, to the first time they see and hold their newborn,…
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Campaign Spotlight: McDonald’s New Campaign for Mother’s Day Celebrates Families with Single Moms and Redefines What Makes a Family Complete
MANILA, Philippines – #LoveKitaMa. Being a mother may seem so daunting, a great responsibility with no set rules and guidelines,…
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Campaign Spotlight: BBDO Shanghai’s New Campaign for CEO Roundtable Proves That Data Remains Oblivious On One Very Important Thing – Mental Health
SHANGHAI – Big data is fundamentally changing our world. Many companies have also begun to use big data to “manage”…
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Campaign Spotlight: The First App That Helps Parents Connect with Autistic Children Created by DDB Singapore, Face 2 Face
Singapore’s first mobile application for children with autism that facilitates face-to-face interaction May 2, 2019 | Singapore – Studies that have…
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Campaign Spotlight: Pharma Chic? Chinese Social Media Sensation with Witty 999 Cold Remedy Campaign Created by Serviceplan Greater China
More than 430 million impressions of ‘999 Warm-Hearted Leggings’ print and digital campaign which captures imagination of the Chinese public…
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Campaign Spotlight: Everyday Technology Can Create “Profoundly Human Moments”, as Shown in Spark’s “Wedding Speech” Ad with Colenso BBDO
Spark has launched a new film called Wedding Speech via Colenso BBDO, continuing its Little Can Be Huge series. It…
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