Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Café de Coral and dentsu Hong Kong stirs up the nostalgia in new film about family bonds
HONG KONG – Café de Coral, Hong Kong’s largest Chinese fast food chain, joins creative forces with dentsu Hong Kong…
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From Insight to Impact: Regional work in focus for Cannes 2025
SINGAPORE – Ahead of Cannes Lions 2025, BBDO Asia‘s Creative council brings attention to five regional campaigns that reflect the intersection…
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Columbia Journalism Review launches AI powered campaign to combat misinformation
NEW YORK, USA – In an era where artificial intelligence blurs the line between reality and fabrication, the Columbia Journalism…
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The Lost Generation – Ferhat Gurini’s haunting two minute cry for peace
COPENHAGEN, DENMARK – Kurdish-Danish filmmaker Ferhat Gurini has carved out a film that demands action. Commissioned by charitable streetwear label…
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Dis-Inspirational Quotes: A subversive campaign challenging the realities of healthcare inequality for women with disabilities
LONDON, UK – What happens when the internet’s most ubiquitous wellness mantras are flipped on their heads? “Live. Laugh. Love.”…
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Sting Energy makes a sonic splash in Formula with Armin van Buuren
MANILA, PHILIPPINES – In a bold and electrifying move Sting Energy, the energy drink under PepsiCo’s portfolio officially joins the…
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Anchor and Noma Bar kick off World Milk Day with a Bold Tribute to the Beautiful Game via TBWA\NZ
AUCKLAND, NEW ZEALAND – To celebrate World Milk Day on the 1st June, and a stellar inaugural season as front-of-shirt sponsor…
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Mountain Dew’s Berry Spark Blasts into the chaos of millennial parenthood in new campaign
SYDNEY, AUSTRALIA – Mountain Dew is turning the chaos of modern parenting into fuel with its latest zero sugar drink…
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NLB, Snap & LePub Singapore redefine reading with augmented reality
SINGAPORE – In a boundary pushing collaboration, the National Library Board (NLB) has teamed up with Snap Inc. and LePub…
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Melanie Marquez Spoofs Herself in My CBC App Video
MANILA, PHILIPPINES – From the time she entered the limelight, Melanie Marquez has stood out – standing at 5’11”, the multi-awarded…
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Orès Collective unveils Algorithm, a living lab for human-machine creativity
HO CHI MINH CITY, VIETNAM – How do you make artificial intelligence feel human? That’s the question Orès Collective set…
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Saltanat Light: Kazakhstan’s beacon against domestic violence
ALMATY, KAZAKHSTAN – In a story as tragic as it is transformative, the name Saltanat Nukenova has become a symbol…
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Dentsu Philippines transforms social media into a mental wellness space with ‘Learn to Pause’ for MindNation
MANILA, PHILIPPINES – In a world overwhelmed by doomscrolling and digital burnout, dentsu Philippines is helping Filipinos to Learn to Pause,…
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