Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: No vote, no choice – DDB Mudra Group’s Thought Provoking Social Activation for McDonald’s Urges Youth to Vote and Make a Difference
MUMBAI, India – The news channels, the social media platforms, even the social gatherings these days are abuzz with discussions, debates…
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#KIDLAT2019: What The Shortlist Reveals! Take a Look at Top Entries & Agencies That Made The Cut
MANILA –The #KIDLAT2019 shortlist has been announced with a total of144 entries making it to the cut. We look at…
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Campaign Spotlight: BBDO India and Bumble Launches #EqualNotLoose, a Campaign That Fights Gender Stereotypes
INDIA – 23 April, 2019 – Bumble – the social network by women, for everyone with three different modes (Bumble Bizz, Bumble BFF, and Bumble Date)…
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Campaign Spotlight: UBS Collaborates with BOTTLETOP on #TOGETHERBAND Campaign to Push Public Awareness and Inspire Action on United Nations’ Sustainable Development Goals
Zurich/Basel, 23 April 2019 – UBS is pleased to be the Founding Partner of #TOGETHERBAND, initiated by sustainable accessories brand…
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Campaign Spotlight: adam&eveDDB and Ocean Outdoor Make Sure No Call is Unanswered with CALM’s “Call for Help” Campaign for Suicide Prevention
The Campaign Against Living Miserably (CALM) – which is leading a movement against suicide, the single biggest killer of men…
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Campaign Spotlight: Encouraging the Indian Youth To Go Out and Vote, Leo Burnett Orchard Creates the #VoteBecauseYouCan Movement with MTV
“Voting is not only our right, it is our power.” These words by Loung Ung vehemently evoke strong democratic sentiments.…
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Campaign Spotlight: Grey India Turned ALTBalaji’s Buffering Symbol into a “Breast Buffer” to Fight Against Breast Cancer
INDIA – ALTBalaji, India’s leading Video-On-Demand platform has always endeavoured to portray the strength and confidence of the modern Indian woman as she…
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Campaign Spotlight: “Beesexual” is BETC and Pornhub’s Solution to the Dwindling Bee Population
New York, NY–Frequent visitors to the adult entertainment website Pornhub may be surprised to find bee porn as they launch…
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Campaign Spotlight: Ariel’s #AhonPinay Campaign, a Powerful Movement Highlighting Filipinas Breaking Through Stereotypes
MANILA, PHILIPPINES – More and more Filipinas help bridge the employment gap as they discover how to shine in male-dominated…
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Campaign Spotlight: The Womb Brings Back the “Common” in “Common Sense” with New Campaign for Ottomate’s Smart Fan Innovations
MUMBAI – In a category that has seen next to no meaningful innovation in the last 100 years, Ottomate plans to…
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Campaign Spotlight: Love Truly Defeats All Obstacles and it Shows In More Ways than One with Closeup’s #FreetoLove Campaign with MullenLowe PH
For almost 50 years, Closeup Toothpaste has always stood for confidence to act on one’s attraction. Attraction has evolved with…
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Campaign Spotlight: Listen to the Cooling Sounds of the Season with Old Spice’s “Outsummer Summer” Campaign in the Philippines
Summer in the Philippines isn’t just about staying fresh under the scorching hot sun, it’s also about relaxing with a…
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Campaign Spotlight: Innerwear Brand, Lux, is Changing the Vest Game with the Release of Scented Vests for the Indian Market with 82.5 Communications
MUMBAI – The good old vest is about to shake up the world of fashion. Lux has developed a revolutionary…
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