Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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CAMPAIGN SPOTLIGHT: Lynx and 72andSunny Amsterdam’s latest campaign is for audiophiles and groom-savvy men
As a global phenomenon through YouTube and Reddit, ASMR is Lynx’s latest marketing strategy for their newest campaign, “Lynx Shavetorials.”…
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Campaign Spotlight: Isobar India Promotes Contactless Everyday Payments with Visa’s “Tap to pay. Just like That.” Campaign
MUMBAI, February 20, 2019—From the house of Dentsu Aegis Network, digital agency Isobar India teamed up with Visa, global leader…
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Campaign Spotlight: CLM BBDO Salutes The First Generation of Women Breakthroughs Featuring Grandmothers with #ThankYouGrandma
Without our grandmothers, our lives will never be be the same. Before they were the women we know today, they…
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Campaign Spotlight: Berger Paints and BBDO Pakistan/Impact BBDO Locate Missing Pakistani Children through Elaborate Truck Art
PAKISTAN, 18 February 2019 – BBDO Pakistan and Impact BBDO collaborated with artist Samar Minallah Khan and non-government organization Roshni…
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Campaign Spotlight: Coca-Cola gets Philippines to Fizz Up Their Valentines with a Love Song and a Bottle of Coke
Two days before Valentine’s Day, Coca-Cola Philippines set hearts aflutter with a one-day pop-up vending machine that dared lovebirds to fizz…
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Isobar India Launches an Auto Industry-first Blockchain Powered Campaign for CEAT Tyres
MUMBAI—Isobar India, the digital agency from Dentsu Aegis Network, launched a novel Blockchain powered campaign to enable transparency throughout campaign…
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Campaign Spotlight: Samsung Empowers to #DoWhatYouCant for a Better Future
What does the future hold? Back in the 1950s, Doris Day answered that question with a simple lyric: “Que será,…
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Campaign Spotlight: Can two A.I bots fall in love? MullenLowe Singapore gets Closeup and Live
To celebrate the day of romance, Closeup Toothpaste is working with creative agency, MullenLowe Singapore to discover if love can…
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Campaign Spotlight: Danone Decorates the Streets of Paris with Beautiful Guerilla Posters to Celebrate a Century of Yoghurt
Happy 100 Years of Yoghurt! Danone and BETC Take the Party to the Streets In case you missed it, French…
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Campaign Spotlight: Leo Burnett Paints “The Future” For Samsung and Promises Que Será Será
Guest Contributor: Theda Braddock Take a classic song with a universal message, re-mix and use in ad campaign. It might…
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Campaign Spotlight: W+K São Paulo Break Guinness Record for Longest Commercial Aired with Old Spice’s “Endless Commercial”
Record broken brought agency and client into Record Guinness Book, with a campaign to reinforcing the launch of Old Spice’s Durascent…
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Campaign Spotlight: Ogilvy Mumbai Gives February A Voice with New Bournvita Lil Champ New Radio Ad
MUMBAI, February 10, 2019—Ogilvy Mumbai has devised an intriguing and engaging radio spot titled “I am February” for its client…
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Sound On: Mastercard Debuts Sonic Brand, with Camila Cabello’s ‘Priceless Surprises’
Mastercard Melody to come to life at Mastercard Sensory Lab during GRAMMY® Week and in new U.S. ad with Camila…
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