Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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CAMPAIGN SPOTLIGHT: IFAW and Publicis Conseil Release Campaign to Preserve Biodiversity
In a context of climate crisis where the environment and biodiversity are at the heart of the debate, IFAW, the…
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TRAVEL: Jetstar takes love to new heights with the Couple-ator
Singapore, 29 January – As Valentine’s Day approaches, Jetstar has created the Couple-ator, a fun tool designed to recommend couples…
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CAMPAIGN SPOTLIGHT: This Ad by DBS and TSLA Singapore Is Exactly “Huat” We Want More of this Chinese New Year
Sweetshop Director Simon Cracknell launches new commercial for DBS to celebrate Chinese New Year Sweetshop’s Simon Cracknell has directed a…
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Campaign Spotlight: Jia Zhangke and TBWAMedia Arts capture flavours of home this Chinese New Year with ‘The Bucket’
SINGAPORE – Apple launches a 7-minute ad for Chinese New Year entitled, The Bucket. The whole spot, which captured the…
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CAMPAIGN SPOTLIGHT: News5 Raps the Need for Respect with Advocacy Campaign, #TolWagTroll: Respeto Lang
MANILA, January 28, 2019—Traditionally, election advocacy campaigns have aimed to either get people to vote or to vote wisely. But…
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CAMPAIGN SPOTLIGHT: The Tricolour Through the Mind’s Eye
Kolkata, January 25, 2019: Hoisting the National Flag on days of national importance is a moment of pride for all…
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BBDO Guerrero and DDB to refresh “It’s More Fun in the Philippines” campaign for DOT
Manila, Philippines— As the Department of Tourism (DOT) welcomes 2019 with many changes, one thing remains the same: it will…
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CAMPAIGN SPOTLIGHT: The Next Step in Electrified Driving, Volvo Offers Green Energy Contract For Your House
A survey conducted by Volvo Cars Belgium shows that 56% of drivers of electrified cars are not aware of the…
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CAMPAIGN SPOTLIGHT: Serviceplan Campaign X Subvert Iconic Movie Titles in Print Campaign Highlighting Sky’s New Restart Function
Serviceplan Campaign X created an eye-catching print campaign for Sky, which ran in magazines, on billboards and Sky’s Facebook page.…
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CAMPAIGN SPOTLIGHT: MeshMinds 2.0: ArtxTechForGood returns to Spotlight Sustainability through Immersive Art Encounters
Singapore, 24 January 2019 – The MeshMinds2.0: ArtxTechforGood exhibition will return from 7 to 17 March 2019 at ArtScience Museum…
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CAMPAIGN SPOTLIGHT: Raymond reimagines tailoring in the new campaign by GREY group India
Mumbai, 24 January 2019 – #TailorYourStyle by Raymond Tailor your style – a campaign by Raymond, presents a narrative of…
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CAMPAIGN SPOTLIGHT: BBDO China helps Olay address age stereotypes with new CNY film
SHANGHAI, 24 January 2019 – BBDO China has created a two-minute film for Olay for Chinese New Year, with a…
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Campaign Spotlight: Max’s And Petch&Partners Calls for a Different Kind of New Year Resolution in New Film
The New Year has become synonymous to resolutions, which are promises one makes to themselves in hopes of becoming a…
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