Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Renault returns to the court with Roland-Garro inspired Renault 5
PARIS, FRANCE – For the 2025 Roland-Garros tournament, Renault steps up its game with the launch of a limited edition…
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When Schweppes meets Blinkit: A house party gets a Jazzy B upgrade
NEW DELHI, INDIA – Schweppes is combining it’s premium mixer with a legendary Punjabi pop star and a lightning fast…
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Jetpac and ballsy’s Virgins Wanted campaign pops off in the UK and USA
SINGAPORE – When a travel eSIM brand says it’s looking for “virgins,” you pause – and then click. That’s exactly…
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Creative excellence that lasts: The 2025 D&AD Black Pencil awardees
LONDON, UK – At the 2025 D&AD Awards, three campaigns received the highest honor of the night — the coveted…
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Toaster and Netflix bring the drama to UX design with global launch of new TV experience
LONDON, UK – International creative agency Toaster has teamed up with Netflix to unveil the streaming giant’s redesigned TV experience…
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Cybersmile Foundation and adam&eveDDB reveals the lasting impact of online abuse
LONDON, UK – What if the internet’s cruelest words were etched on your face for life? That’s the haunting premise…
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Cadbury celebrates iconic taste in new global campaign, starting with Piccadilly lights takeover
LONDON, UK – Cadbury doubles down on realness in its newest global campaign “It could only be… Cadbury Dairy Milk”.…
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Zeel and AlphaX reinvent reinvents rainwear chic in new film
MUMBAI, INDIA – In a cinematic twist that blends elegance and everyday drama, India’s #1 rainwear brand Zeel newest digital…
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Metro Escalator Turned into Art Gallery: Finnish coffee brand put children’s artworks on display for Mother’s Day
HELSINKI, FINLAND – This year’s Mother’s Day campaign for Juhla Mokka coffee culminated in a unique art exhibition on a metro station escalator. The…
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Koto Sydney, Riot Games powers the next era of APAC esports with League of Legends Championship Pacific brand launch
SYDNEY, AUSTRALIA — Brand and digital studio Koto Sydney has unveiled the identity for Riot Games’ League of Legends Championship Pacific (LCP), a new league that unifies APAC’s diverse esports landscape and redefines the region’s place in global competition. League of Legends is a multiplayer online battle…
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PLDT Global’s TinBo Mother’s Day campaign resonates worldwide
MANILA, PHILIPPINES – In a stirring tribute to maternal love and the enduring spirit of overseas Filipino workers (OFWs), PLDT…
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KFC Thailand’s ‘Best Value Meal You’ve Ever Had’ campaign serves virality in a flash
BANGKOK, THAILAND – In a market where consumers are more value-conscious than ever, KFC Thailand has delivered a masterclass in…
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When storytelling goes synthetic: DermiCool’s all AI ad debuts
MUMBAI, INDIA — Wondrlab India, in collaboration with Emami’s trusted summer savior DermiCool, has dropped a fully AI-generated film. The…
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