Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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‘Change Direction’ initiative for Jilya Institute addresses crisis in Aboriginal communities with director Warwick Thornton via Apparent and Photoplay
SYDNEY, AUSTRALIA – Leading Aboriginal voices, creatives and mental health professionals have come together with Apparent and Photoplay to launch an…
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VSA Partners launches Design for Better: A sketchpad for rethinking brand designs for the fun of it
CHICAGO, USA – VSA Partners, a leading strategy and creative agency, has launched Design4Better, a new initiative that reimagines creative…
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On its 100th anniversary, Deutsches Museum celebrates 100 things that changed our world
MUNICH, GERMANY – Cars, coffee, smartphones, painkillers, many things we now take for granted, were once revolutionary scientific breakthroughs. To…
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TBWA Group China Brings New Rhythm to Ancient Tradition with “Towel Percussion” Campaign
SHANGHAI, CHINA – In recent years, there has been a renewed interest in traditional Chinese culture, inspiring people to rediscover…
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PS21 playfully take over a Madrid billboard to launch KFC x Fresquito lollipop
MADRID, SPAIN – In a bold and playful campaign by creative agency PS21, KFC and Spanish candy icon Fiesta have…
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OLAY and Grey Hong Kong champion radical transparency in 28 Frames Later campaign
HONG KONG – In a world where digital retouching is the norm, OLAY and Grey Hong Kong have decided to…
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Suncorp Insurance and Leo Australia have just handed every Australian home its own microphone
SYDNEY, AUSTRALIA – In a collaboration that speaks volumes about the risks Australian homeowners face, Suncorp Insurance and Leo Australia…
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What does emotion taste like? CJ WORX and Tasto Potato Chips set out to answer that question
BANGKOK, THAILAND – Can you capture heartbreak, craving, or chaos in a single bite? Tasto and CJ WORX just did.…
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Corsair x Australie: Turning TikTok hacks into high flying style
PARIS, FRANCE – In an unexpected yet on point collaboration, French airline Corsair and creative agency Australie have launched a…
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Strength baked in: Hovis rekindles its iconic legacy in first brand campaign since 2008
LONDON, UNITED KINGDOM – Hovis, one of Britain’s most cherished heritage brands is entering a new era while honoring the…
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Cass serves fresh refreshment and comedy with Lemon Man
SEOUL, SOUTH KOREA – Cass Lemon Squeeze just got a whole lot juicier and it’s not just because of the…
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Campari spot with a twist, Mads Mikkelsen is not kidding about his Negroni
COPENHAGEN, DENMARK – For the 2025 Cannes Film Festival, Campari has collaborated with Danish actor Mads Mikkelsen (Casino Royale, Dr. Strange) on…
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Canon India and Dentsu Creative Webchutney unleash the Go Beyond campaign
MUMBAI, INDIA – Canon India, in collaboration with Dentsu Creative Webchutney launches its latest campaign, ‘Go Beyond.’ More than just…
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