MADRID, SPAIN – In a bold and playful campaign by creative agency PS21, KFC and Spanish candy icon Fiesta have come together to reimagine the beloved Fresquito lollipop – this time in the shape of a chicken drumstick, complete with a tangy, crunchy coating that nods to KFC’s signature fried chicken crust. The limited edition treat brings a savory twist to a nostalgic candy classic.
The campaign’s hero piece is a Babaria branded billboard at Madrid’s bustling Avenida de América station that’s been spontaneously “redesigned” with crayon scribbles and marker doodles by a group of kids. The graffiti like treatment isn’t vandalism but a deliberate creative act. This childlike takeover forms the heart of a campaign that refuses to color inside the lines.
“The KFC Fresquito is made especially for kids. But kids don’t care about brand books, logos, or final artworks. They care about having fun, making a mess, and drawing where they’re not supposed to. They have their own way of communicating—and this is it. A campaign made by kids, for kids,” says Ana Pintané, Senior Creative Copywriter at PS21.
This marks the second collaboration between KFC and Fiesta, following the release of a Kojak-flavored ice cream in the summer of 2024. This time, the iconic Fresquito lollipop has been transformed to embody KFC’s visual identity: a chicken-leg-shaped candy coated in a crunchy, tangy powder and wrapped in packaging inspired by Colonel Sanders’ face.
