Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Dentsu Singapore launches ‘The Unspoken Truth’ campaign to raise awareness on child abuse cases that go unreported
For many people in Singapore, child abuse is a sensitive subject to discuss. Many abuse cases go unnoticed, because children…
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German Musician NENA Becomes Campaign Ambassador for PENNY Naturgut Range
Munich, 7 January 2019 – The “Naturgut” private label is one of PENNY’s fast-growing product ranges. Since 2014, the German discount…
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Blackpencil Manila’s campaign for Vivo gives us the creeps; Paranormal Expert to the rescue
What’s more terrifying for selfie lovers than a horrible photo? Vivo explores that dilemma in a creepy-yet-catchy online video, “Paranormal…
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Nākd launches first ever TV campaign with ‘Mind. Blown’ created by Recipe
Natural Balance Foods is kickstarting 2019 with a bang as Nākd launches its first ever TV ad with its bold…
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Campaign Spotlight: BBD Perfect Storm backs People’s Vote with Christmas song
LONDON – BBD Perfect Storm has launched a Christmas song in support of People’s Vote on the Brexit deal. The…
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Campaign Spotlight: Japan Para Table Tennis Association promotes diversity with world’s First Para Pingpong Table
In Japan, only 1% of the population watch Para sports. One reason these sports struggle to reach mainstream audiences is…
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Campaign Spotlight: Bradesco and Publicis release short 3D animation that encourages every Brazilian to pursue its own spark
BRAZIL – A New Year’s Eve that stresses values such as social inclusion and respect for differences. This is the…
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The&Partnership and Vision7 Media Bespoke Agency Model appointed to handle Toyota Canada’s Retail Marketing
Following a comprehensive agency search, Vision7 Media and The&Partnership, in a bespoke agency model, have been appointed as the full-service…
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Campaign Spotlight: Philippine Airlines celebrates Christmas togetherness with “Regalo”
MANILA – Filipinos see working abroad as the norm, and more often than not, questions like “Wala ka bang balak…
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Campaign Spotlight: Libresse, Real Men understands Periods
The number 1 feminine care brand in Malaysia, Libresse, launched a campaign called “Men-struation” to reframe what periods are in…
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Top Gay Social App Blued Pokes Fun on Awkward Sexting Encounters to Encourage Safer Sex & Promote HIV Awareness
From unsolicited dick pics to inappropriately direct sexual invitations, together with exposure to extreme kinks and aggressive flirting from total…
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Campaign Spotlight: PRETTYBIRD Director Matt Piedemont Directs Six-Episode H&M Christmas Campaign: Episode 3 ‘Lights Out’ Released.
LONDON – PRETTYBIRD Director Matt Piedmont has directed the H&M Christmas campaign created by Adam&EveDDB. A 6-film mini-series set in…
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Telling the story of Malaysian families via water and paper, Grey Malaysia launches OMBAK by Coway
A new campaign devised by Grey Malaysia introduces Ombak by Coway, a new water purifier that has been specially made…
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