Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Cheil Hong Kong rolls out new campaign for Samsonite POLYGON Collection featuring Japanese model Kozue Akimoto
HONG KONG — Cheil Hong Kong has collaborated with Samsonite and Japanese model Kozue Akimoto to launch a campaign for a new…
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Campaign Spotlight: ŠKODA Auto enhances customer experience with its ‘Peace of Mind’ campaign
MUMBAI – Premium automobile brand, ŠKODA Auto India has launched its latest campaign titled ‘Peace of Mind’ that focuses on…
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Campaign Spotlight: Grey London launches Take90 campaign to help tackle anger
LONDON – Grey London has teamed up with Police Now to bring together businesses and charities including CALM, London First, the…
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Campaign Spotlight: Combiphar & Grey Group Indonesia Start a Nationwide “Keep Walking Indonesia” Campaign to Move Indonesia Up the Rank
INDONESIA – Indonesians are reluctant to walk, so claimed the 2017 Survey on Activity Inequality by Stanford University. The archipelago…
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Campaign Spotlight: BBDO Guerrero launches radio campaign for Quaker Overnight Oats
MANILA – BBDO Guerrero has developed a series of radio commercials promoting the habit of preparing your breakfast the night…
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Campaign Spotlight: Kellogg’s surprises busy working moms to celebrate Mothers’ Day in Thailand
SINGAPORE – Kellogg’s Southeast Asia launched a heart-warming social experiment to celebrate hard-working moms and their kids’ appreciation for them,…
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Campaign Spotlight: The Moment creates animated film for BBC Ideas
PLYMOUTH – The Moment, a division of The Creative Engagement Group, has created a new film for the BBC Ideas online…
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Campaign Spotlight: Fear of home loans are bigger than monsters in Seven A.D.’s new campaign for PSBank
MANILA – Many things scare us. The unknown. Monsters in our heads. Things that go bump in the night. Often,…
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Campaign Spotlight: Carlsberg Launches New Campaign with McCann Hong Kong Featuring the Ultimate Smooth Talker
HONG KONG — Carlsberg Hong Kong has released its latest campaign, focused on a single-minded offering which brought successful results to the…
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Campaign Spotlight: A Thought-Provoking Campaign by Pantene Thailand and GREYnJ United on Societal Bias towards Transgender People
THAILAND – Transgender people are now more acknowledged and accepted in Thailand than ever before, but there still exists an unspoken…
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Campaign Spotlight: Lyft’s new street art campaign by Wieden+Kennedy New York encourages New Yorkers to take a staycation this summer
by Theda Braddock Where are you going this summer? If you live in New York City, Lyft suggests… New York…
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Social media overflows with #LoveIsAllYouNeed support by Propel Manila for Lagablab Network
MANILA – On July 23, 2018, independent creative agency Propel Manila, LAGABLAB Network, the biggest coalition of LGBT organizations in…
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Campaign Spotlight: Luck takes flight at Changi Airport, Ogilvy Singapore behind dancing butterflies
SINGAPORE, July 26, 2018 – Catch a glimpse of eight dancing butterflies that are now flying through Changi Airport as part of…
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