Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Rainbow-colored Coke labels by Ogilvy let you wear your pride
MANILA – In celebration of Pride Month, Coca-Cola and Ogilvy join the LGBTQIA+ communities around the country as they advocate for…
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Campaign Spotlight: Which? highlights history of making change happen in new campaign by Grey London
LONDON – Which?, the consumer rights champion, is focusing on some of its most important campaign victories from the past 60…
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Campaign Spotlight: Altice USA and Y&R Prove There are Some Americans Who Do Watch Soccer
NEW YORK – The world believes that America doesn’t care about soccer, but that’s not entirely true. There is an…
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Campaign Spotlight: Burger King Launches Bacon King BBQ with Serviceplan Italia and Plan.Net ‘Try Not To Notice It’
ITALY – Burger King is back on air in Italy for the launch of the Bacon King BBQ with barbecue…
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Campaign Spotlight: Singer Yuna displays strength in new Pantene commercial by Grey Group #WanitaBesi
MALAYSIA – Marking the latest chapter in their long-running ‘Strong is Beautiful’ platform, the campaign launched this weekend (23rd June)…
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Campaign Spotlight: BETC São Paulo and Jontex highlight the importance of safe sex with edible candy wrapper
BRAZIL – Educating the population about condom usage on their sexual intercourse has became each day more important. However, in Brazil and in other…
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Campaign Spotlight: Inspired by a true story, Safeguard and Saatchi & Saatchi Singapore’s strong cultural stand is sparking serious conversation in the Philippines
MANILA – P&G’s Safeguard®, a brand with a rich heritage of providing long-lasting protection for families, has launched a new…
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Campaign Spotlight: GREYnJ United scores two Gold Lions and a Silver Lion at Cannes Lions 2018 for ‘Friendshit’
CANNES – A quirky film featuring a socially-awkward teen has delivered big time for Thailand at the 65th Cannes Lions…
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Campaign Spotlight: McDonald’s takes the streets (literally)
MANILA – Walking on sunshine? Here’s something better – walking on McDonald’s Fry Pedestrian! Your cravings for McDonald’s World Famous…
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Campaign Spotlight: Serviceplan and Beck’s give a luxurious design twist on beer cans
BREMEN/HAMBURG – For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges…
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Campaign Spotlight: Heineken and Publicis Brasil surprise the audience with Ronaldinho Gaucho as conductor of the first UEFA Champions League Final
SAO PAULO – Thirty-eight million organic impacts on Instagram. Almost 300,000 views on the brand’s Instagram Stories. About 12 million…
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Campaign Spotlight: Father’s Day Kwentong Jollibee by McCann Worldgroup Philippines shines light on life’s best coaches
MANILA – All throughout their lives, children look up to their fathers not only for guidance and strength, but also…
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Campaign Spotlight: Kids talk tough in new Nike campaign via R/GA Shanghai
SHANGHAI – Don’t Call Me Precious is R/GA Shanghai’s latest campaign for Nike. Resisting the trend of saccharine parental sentimentality towards children…
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