Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: BETC São Paulo and Jontex highlight the importance of safe sex with edible candy wrapper
BRAZIL – Educating the population about condom usage on their sexual intercourse has became each day more important. However, in Brazil and in other…
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Campaign Spotlight: Inspired by a true story, Safeguard and Saatchi & Saatchi Singapore’s strong cultural stand is sparking serious conversation in the Philippines
MANILA – P&G’s Safeguard®, a brand with a rich heritage of providing long-lasting protection for families, has launched a new…
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Campaign Spotlight: GREYnJ United scores two Gold Lions and a Silver Lion at Cannes Lions 2018 for ‘Friendshit’
CANNES – A quirky film featuring a socially-awkward teen has delivered big time for Thailand at the 65th Cannes Lions…
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Campaign Spotlight: McDonald’s takes the streets (literally)
MANILA – Walking on sunshine? Here’s something better – walking on McDonald’s Fry Pedestrian! Your cravings for McDonald’s World Famous…
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Campaign Spotlight: Serviceplan and Beck’s give a luxurious design twist on beer cans
BREMEN/HAMBURG – For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges…
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Campaign Spotlight: Heineken and Publicis Brasil surprise the audience with Ronaldinho Gaucho as conductor of the first UEFA Champions League Final
SAO PAULO – Thirty-eight million organic impacts on Instagram. Almost 300,000 views on the brand’s Instagram Stories. About 12 million…
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Campaign Spotlight: Father’s Day Kwentong Jollibee by McCann Worldgroup Philippines shines light on life’s best coaches
MANILA – All throughout their lives, children look up to their fathers not only for guidance and strength, but also…
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Campaign Spotlight: Kids talk tough in new Nike campaign via R/GA Shanghai
SHANGHAI – Don’t Call Me Precious is R/GA Shanghai’s latest campaign for Nike. Resisting the trend of saccharine parental sentimentality towards children…
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Campaign Spotlight: Reprise pulls together an epic Raya for TNB with “Rumah Epik Fantastik”
KUALA LUMPUR – Reprise Malaysia, IPG Mediabrands Malaysia’s full-service global performance media marketing unit has brought to life this year’s Raya…
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Campaign Spotlight: Burger King Singapore and IDOOH reintroduce the King Box™ through an interactive digital OOH
SINGAPORE – Due to popular demand, Burger King Singapore relaunched the King Box™ campaign in 2018 and reintroduced the King…
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Campaign Spotlight: Coca-Cola marks historic Trump and Kim summit with #TasteTheFeelingOfHope and #PathToPeace campaigns
SINGAPORE – The summit between U.S. President Donald Trump and North Korea’s Kim Jon Un in Singapore is definitely one…
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Campaign Spotlight: Dog world is turned into a culinary adventure in new campaign by Mars NZ and ColensoBBDO
The latest integrated campaign from Mars New Zealand and ColensoBBDO, elevates dog world by portraying it through a culinary lens.…
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Campaign Spotlight: Libbs and Tudo’s project proposes dance as an important part of the treatment of depression
São Paulo – Despite affecting millions of people around the world, depression is surrounded by prejudices and lack of information. To incite…
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