Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Reprise pulls together an epic Raya for TNB with “Rumah Epik Fantastik”
KUALA LUMPUR – Reprise Malaysia, IPG Mediabrands Malaysia’s full-service global performance media marketing unit has brought to life this year’s Raya…
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Campaign Spotlight: Burger King Singapore and IDOOH reintroduce the King Box™ through an interactive digital OOH
SINGAPORE – Due to popular demand, Burger King Singapore relaunched the King Box™ campaign in 2018 and reintroduced the King…
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Campaign Spotlight: Coca-Cola marks historic Trump and Kim summit with #TasteTheFeelingOfHope and #PathToPeace campaigns
SINGAPORE – The summit between U.S. President Donald Trump and North Korea’s Kim Jon Un in Singapore is definitely one…
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Campaign Spotlight: Dog world is turned into a culinary adventure in new campaign by Mars NZ and ColensoBBDO
The latest integrated campaign from Mars New Zealand and ColensoBBDO, elevates dog world by portraying it through a culinary lens.…
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Campaign Spotlight: Libbs and Tudo’s project proposes dance as an important part of the treatment of depression
São Paulo – Despite affecting millions of people around the world, depression is surrounded by prejudices and lack of information. To incite…
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Campaign Spotlight: McCann Buenos Aires and Sodimac Homecenter invite pets and their owners to the store with latest campaign
BUENOS AIRES – In order to overcome the fierce competition for consumer preference in a country that is used to price-oriented…
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Campaign Spotlight: Habitat for Humanity Brazil and BETC São Paulo create poster that transforms rain into a deadly trap against mosquitoes
BRAZIL – Project that aims to exterminate larvae of Aedes Aegypti is an initiative of the Habitat for Humanity Brazil…
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Campaign Spotlight: ASUS inspires to ‘Unleash your creative power’ in new Gal Gadot-starred global campaign from J. Walter Thompson Singapore
TAIPEI – This week at Computex, one of the world’s most influential technology expos, world-leading personal computing giant ASUS unveiled…
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Campaign Spotlight: Cars Meet Monsters in BBDO Guerrero’s “Playstreet” Campaign for Safer Streets
MANILA – In the past, Filipino kids have grown up safely playing on the streets. But the sudden influx of…
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Campaign Spotlight: HP’s ‘Reinvent Packaging’ campaign proves the #PowerOfPrint
SINGAPORE — HP launched the Reinvent Packaging campaign to demonstrate the #PowerOfPrint to inspire consumer packaged goods brands to create…
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Campaign Spotlight: BETC Paris brings back King Louis XIV to life to launch Versailles series
PARIS – For the launch of the last season of wildly popular Canal+ series Versailles, who would be a better…
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Campaign Spotlight: Coca-Cola launches its new global campaign developed by Mercado McCann for the FIFA World Cup 2018
BUENOS AIRES – After two years of closely working together, Coca-Cola and Mercado McCann will honor the FIFA World Cup…
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Campaign Spotlight: AirAsia celebrates the determination and dreams of Malaysians
MALAYSIA – In the months of May and June, AirAsia launched two advertising campaigns; one for Ramadhan with “AirAsia Ramadan…
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