Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: McCann Buenos Aires and Sodimac Homecenter invite pets and their owners to the store with latest campaign
BUENOS AIRES – In order to overcome the fierce competition for consumer preference in a country that is used to price-oriented…
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Campaign Spotlight: Habitat for Humanity Brazil and BETC São Paulo create poster that transforms rain into a deadly trap against mosquitoes
BRAZIL – Project that aims to exterminate larvae of Aedes Aegypti is an initiative of the Habitat for Humanity Brazil…
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Campaign Spotlight: ASUS inspires to ‘Unleash your creative power’ in new Gal Gadot-starred global campaign from J. Walter Thompson Singapore
TAIPEI – This week at Computex, one of the world’s most influential technology expos, world-leading personal computing giant ASUS unveiled…
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Campaign Spotlight: Cars Meet Monsters in BBDO Guerrero’s “Playstreet” Campaign for Safer Streets
MANILA – In the past, Filipino kids have grown up safely playing on the streets. But the sudden influx of…
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Campaign Spotlight: HP’s ‘Reinvent Packaging’ campaign proves the #PowerOfPrint
SINGAPORE — HP launched the Reinvent Packaging campaign to demonstrate the #PowerOfPrint to inspire consumer packaged goods brands to create…
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Campaign Spotlight: BETC Paris brings back King Louis XIV to life to launch Versailles series
PARIS – For the launch of the last season of wildly popular Canal+ series Versailles, who would be a better…
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Campaign Spotlight: Coca-Cola launches its new global campaign developed by Mercado McCann for the FIFA World Cup 2018
BUENOS AIRES – After two years of closely working together, Coca-Cola and Mercado McCann will honor the FIFA World Cup…
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Campaign Spotlight: AirAsia celebrates the determination and dreams of Malaysians
MALAYSIA – In the months of May and June, AirAsia launched two advertising campaigns; one for Ramadhan with “AirAsia Ramadan…
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Campaign Spotlight: P&G and Grey sent ‘apology packages’ to mothers of Indonesian Olympians
INDONESIA – To Indonesians, the holy month of Ramadhan means a time of reunion with loved ones. Millions of Indonesians…
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Campaign Spotlight: Nissan and TBWASantiago Mangada Puno expose the truth about Filipino drivers
MANILA – With a single video, Nissan Philippines exposed Filipino drivers and challenged them to rethink what they know about…
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Campaign Spotlight: Artplan and Etna reproduce classic paintings in “Do It Yourself” campaign
BRAZIL – Present at major museums around the world, scenarios of the classic works of artists Van Gogh, Renoir and…
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Campaign Spotlight: FF Paris and La Ligue Nationale de Rugby pay tribute to the Shield of Brennus with a cinematic piece
PARIS — The Bouclier de Brennus, or Brennus Shield in English, is a trophy awarded to the winners of the French…
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Campaign Spotlight: Project Embrace puts Afro hair on display in new #Afrovisibility billboard campaign by Quiet Storm
LONDON – Afro hair is rarely seen in any advertising, let alone on giant city-centre billboards. Project Embrace is putting…
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