Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Jollibee and Digit’s latest heartwarming video will make you want to hug your kid
MANILA – The way parents raise their kids during these formative years is critical in shaping their character and values,…
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Campaign Spotlight: Atom Araullo is the headliner in Leo Burnett Manila’s new McCafe ad
MANILA – The life of a reporter is often lonely. Long nights spent alone watching grim news. Depressing and fake…
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Campaign Spotlight: Reebok India and Isobar India tell the world ‘Bruises Can Be Good’ through a social experiment
SINGAPORE – Isobar India, a global digital agency, launched a thought-provoking campaign, #BruisesCanBeGood, on International Women’s Day. Launched with a…
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Campaign Spotlight: Burger King’s 4 Cheese Swapper lets you upgrade your sad cheeseburgers to the one you deserve in this campaign by NuWorks
MANILA — In a world of cheeseburgers with hardly any cheese, Burger King heeds the call of the broken-hearted cheeseburger…
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Campaign Spotlight: Philstar and IXM’s ‘Lullaby’: Helping PPD moms feel understood and supported
Feeling the bliss of motherhood one minute, then a sudden frustration because you can’t sleep for two hours straight since…
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Campaign Spotlight: Statue in Seine outfitted with life jacket by Rosapark to warn against global warming for GoodPlanet Foundation
by Theda Braddock Paris has made international headlines over the last few weeks for its flooding. But, while we were…
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Campaign Spotlight: R/GA Sydney unveils work for NRL
SYDNEY – R/GA Sydney is behind the NRL’s pre-season brand campaign, out today. This is How We League takes inspiration from the…
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Campaign Spotlight: TMW Unlimited steals hearts with moving film for Dogs Trust
LONDON – TMW Unlimited has put real-life families and their pooches at the heart of a new campaign for Dogs…
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Campaign Spotlight: Lacoste changes its iconic logo to help save 10 endangered species in campaign by BETC
The Lacoste crocodile is one of the world’s most iconic logos, proudly displayed on the brands famous polos for the…
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Campaign Spotlight: The&Partnership announces #HowBoldAreYou campaign with Chico’s Brand
NEW YORK – The&Partnership and Chico’s announce the launch of #HowBoldAreYou, a campaign which emboldens women to embrace everything that…
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Campaign Spotlight: Jollibee Classic Burger Steak campaign by Publicis JimenezBasic featuring Anne Curtis leaps from “viral” to “award-winning”
MANILA – The country’s #1 fast-food chain — and 2017’s digital engagement leader across quick-service restaurants — Jollibee, adds to…
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Campaign Spotlight: Watch what happens when this starving artist shocks his unsuspecting subjects in this ad by Snickers and BBDO Guerrero
There are two kinds of hunger: The kind that fuels you to be great, and the kind that keeps you…
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Campaign Spotlight: The Brits are coming: McDonald’s Fish & Fries is finally back in new ad from Leo Burnett Manila
MANILA – The Britons never fail to amaze us with their fantastic culture—and this 2018 is no exception. Get ready…
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