Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Vicks Launches #TouchOfCare Campaign in the Philippines
MANILA – Vicks®, a brand synonymous with Family Care globally, has launched a heartwarming online video entitled Learning to Love…
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Campaign Spotlight: Budweiser launches Chinese New Year campaign from Anomaly Shanghai to thank consumers who supported them
SHANGHAI – In partnership with Anomaly Shanghai, Budweiser launches its annual Chinese New Year campaign. Continuing to build upon the…
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Campaign Spotlight: Young & Rubicam Branding designs UEFA Nations League tournament Trophy
LAUSANNE – Y&R Branding, a Y&R Group agency, has designed the Trophy for UEFA’s new competition – the UEFA Nations…
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Campaign Spotlight: Downy and Grey Group Hong Kong introduce ‘Scent by Downy’
HONG KONG – Text messaging is often read as cold and is toneless. In commemoration of the brand’s foray into…
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Campaign Spotlight: NIDO and NuWorks explore the tough balancing act of motherhood in new video
MANILA – The struggle of balancing motherhood and responsibilities at work is a reality to modern Filipina moms. According to…
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Campaign Spotolight: Leo Burnett Manila and McDonald’s celebrate new beginnings in latest TVC starring Maine Mendoza
MANILA – A new year always means fresh starts and new beginnings, with people feeling a sense of excitement and…
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Campaign Spotlight: F/Nazca reinvents going to the museum at the São Paulo Pinacoteca
SAO PAULO – The São Paulo Pinacoteca─the oldest art museum in the city─launches an interactive game to promote a unique…
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Campaign Spotlight: Jollibee 40th year jingle and MTV by McCann Worldgroup Philippines features its most joy-filled anthem yet “Apat na Dekada”
In celebration of its milestone 40th anniversary this 2018, Jollibee in collaboration with McCann World Group Philippines, recently released its…
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Campaign Spotlight: adidas and Isobar India say #ItsOnYou
SINGAPORE – Isobar, a leading global digital agency under the Dentsu Aegis Network, has launched #ItsOnYou, a digital campaign for adidas India. The mainstay is a…
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Campaign Spotlight: Ogilvy creates first Vodafone 2018 campaign – Vodafone Pug returns stronger together
MUMBAI – Backed by the global expertise of the World’s largest SuperNet 4G, Vodafone India, a leading telecommunications service provider, has…
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Campaign Spotlight: Sight, Sound… and Sales: Teen Romance, Hit Love Song Lifts McDonald’s Sales
McDonald’s is one of the most well-loved brands in the Philippines and known for its fun, clever campaigns. In one…
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Jetstar challenges spontaneity of Singapore millennials
SINGAPORE – A recent survey by Jetstar has found that an overwhelming 92% of Singapore millennials consider themselves to be…
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Campaign Spotlight: #GoFurther: Ford Takes Storytelling Further to Focus on the Customer
In 2017, Ford Philippines started to focus its storytelling initiatives to its customers as a way to humanize the brand…
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