Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: It’s all about the coffee in DDB Group Hong Kong’s latest activation for McDonald’s McCafé
Following the introduction of its enticing new Cocoa Tazza brew, McDonald’s is back with a social experiment that takes customers…
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Commonwealth/McCann Brazil and Chevrolet celebrate the Camaro’s 50th Anniversary with unprecedented test
SAO PAULO – In an unprecedented activation, Chevrolet prepared a surprise in style for the fans of Camaro, which celebrates its…
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Campaign Spotlight: M&C Saatchi creates the first ‘real’ Game of Thrones marathon
MILAN – For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually…
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Campaign Spotlight: DDB Singapore’s LampPost Project celebrates Singapore National Day with a difference
Proceeds from commemorative upcycled tote bags to go to those in need SINGAPORE – In celebration of Singapore’s 52nd National…
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Campaign Spotlight: Superheroes need super friends in Greenwich’s new campaign from Publicis JimenezBasic and Viva Production and Creative Services
MANILA – Even superheroes need some time with their friends. Just as Superman and Wonder Woman need time with the…
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Campaign Spotlight: Get your dose of feel-good kilig with McDonald’s and Leo Burnett Manila’s new video
MANILA – Who knew that August is Romance Awareness Month? Yet another reason for us to express and share love…
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Campaign Spotlight: Tiger Beer and BBDO Singapore launch two new beers with the #UncageTheUnexpected campaign
SINGAPORE – BBDO Singapore has teamed up with Tiger Beer to launch two new unique, unprecedented and unexpected beers —…
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Campaign Spotlight: New food Safety Bags created by Cheil WW Hong Kong trialled by Tesco consumers following pesticide fears
HONG KONG – Tesco, one of the world’s leading supermarkets, is launching a major test of its food Safety Bags…
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WWF uses the power of music to help protect our amazing planet
LONDON – Today marks the online release of WWF’s latest brand membership advertisement. The stunning film, directed and produced by…
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Campaign Spotlight: Ogilvy & Mather Philippines and KFC take Pen Medina for a roll
MANILA – Apparently, you can teach an old dog new tricks. In the case of the latest ad by Ogilvy…
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Honda celebrates the spirit that lead to latest car range in new pan-European campaign by mcgarrybowen
LONDON – Honda has turned to karaoke to reveal the philosophy that created its latest range of cars in a…
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Spotify’s new ad campaign features your favorite playlists and more
MANILA – Whether you’re karaoke fan or enjoy working up a sweat during a basketball game, you’d be sure to…
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BBDO Malaysia creates masterpieces for Mercedes-Benz
SINGAPORE – BBDO Malaysia has helped Mercedes-Benz Malaysia launch their 10th generation E-Class; a luxury sedan that integrates technology with…
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