Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Alden Richards stars as ‘Prinsipe Cariñoso’ in latest ad by McDonald’s Philippines and Leo Burnett Manila
(Updated) MANILA — In a style reminiscent of black-and-white Pinoy films from the 60s, the newest ad by McDonald’s Philippines…
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Campaign Spotlight: Dentsu Jayme Syfu/DIGIT Manila’s new campaign showcases world-renowned dancers challenged by Jollibee mascots in a dance showdown
MANILA, Philippines – No one lights up a room faster than the Jollibee mascot. People of all ages go wild…
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Campaign Spotlight: Getty Images and AlmapBBDO breathe new life and sound into Nosferatu
NEW YORK – Getty Images, a global leader in visual communication, in partnership with Brazilian agency AlmapBBDO, has been awarded multiple honours…
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Campaign Spotlight: Smart home brand Hive launches second ‘Sweet dreams’ spot in multi-market ‘Let’s get living’ campaign by CHI&Partners
LONDON – Centrica-owned smart home brand Hive will today unveil ‘Sweet Dreams’, the second spot in its multi-market ‘Let’s Get…
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Campaign Spotlight: Splendid Unlimited’s designs help bring Star Alliance 20th anniversary campaign to life using unique photo merger tool and interactive cultural experiences map
LONDON – Splendid Unlimited, experience design and technology agency, working with creative partner Atomic London, is playing a key role in…
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Campaign Spotlight: Guinness and BBDO Singapore celebrate men who are made of more
SINGAPORE – Guinness has partnered with BBDO Singapore to create a new film to celebrate men who are made of…
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McCann Worldgroup and Coca-Cola China unveil new code bottle labels
SHANGHAI – Coca-Cola China, working with McCann Worldgroup Shanghai, has, this week, released a new label design for their iconic…
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Globe Telecom, J. Walter Thompson Manila, Celebrate Father on his Day
MANILA – Globe Telecom’s spot for Father’s Day will make you smile in recognition, shed a tear, then call your Dad.…
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Jollibee and McCann Worldgroup Philippines put the spotlight on ‘Super dads’ this Father’s Day
In the eyes of children, their fathers are their first superheroes. This Father’s Day, Jollibee showcases this powerful truth in…
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Campaign Spotlight: The University of Auckland encourages Kiwi students to “Never Stop” in JWT campaign
AUCKLAND – The University of Auckland’s role in creating future leaders, driving world-class research, and shaping social and economic change…
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Campaign Spotlight: Saatchi & Saatchi Singapore and agoda echo travel quirks of Indonesian millennials in social-inspired campaign
SINGAPORE – As the digital world becomes increasingly entrenched in millennials’ lives, Saatchi & Saatchi Singapore and agoda have responded…
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Campaign Spotlight: VIVO launches heartwarming Ramadhan TVC from Y&R Indonesia
JAKARTA – Smartphone giant VIVO has launched its ‘Perfect Selfie, Perfect Ramadhan’ VIVO V5s camera-phone campaign from communications partner Y&R…
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Campaign Spotlight: Corona X Parley and Wieden+Kennedy Amsterdam reveal heartfelt poem to the sea to celebrate World Oceans Week
AMSTERDAM – In celebration of World Oceans Week, Corona and Parley for the Oceans reveal ‘What The Ocean Gives Us’,…
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