Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Campaign Spotlight: Lacoste brings the glamour in beautiful film by BETC Paris
PARIS – LACOSTE presents the brand film “Timeless” at the heart of the new campaign. This epic cinematic fresco is…
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Campaign Spotlight: BBDO Bangkok helps Thais learn Chinese using app by AirAsia
SINGAPORE – BBDO Bangkok has launched a new app for AirAsia that helps people in Thailand learn Chinese characters –…
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BREAKING NEWS: Ogilvy & Mather and KFC choose the first KFC Filipino Colonel, Ronaldo Valdez!
MANILA – Exactly one week after the nation was rocked by the news of a search for the first KFC…
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Campaign Spotlight: Talent Marcel creates magazine made entirely outside for Go Outside
SAO PAULO – Go Outside is a world-renowned magazine that brings the best of the outdoor universe. To celebrate more…
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Campaign Spotlight: O&M and Greenpeace create gravity defying installation to rally public against global warming
SINGAPORE – Ogilvy & Mather (O&M) and Greenpeace Australia recently erected an interactive climate change exhibit in Sydney to raise…
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Campaign Spotlight: Y&R Philippines makes fueling up more fun with the Caltex Liter Lottery
MANILA – Metro Manila traffic is infamous as being one of the worst examples worldwide. When drivers go through this…
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Campaign Spotlight: Geometry Global creates campaign for a fruit that can protect endangered animals for Colombian Ministry of Environment and Sustainable Development and WildBond Hong Kong
SHANGHAI – Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of $19 billion USD…
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Campaign Spotlight: Greenwich continues to make summer 2017 a lot more epic with this dance video from Viva Communications
MANILA – Almost everyone has been ranting about the heat this summer. With temperatures hitting the high 30s in Metro…
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Campaign Spotlight: McDonald’s Philippines and Leo Burnett Manila collaborate with YouTube sensations Ranz and Niana to shake things up with viral Truffling Shuffling Dance
MANILA – In the midst of rising vloggers and online personalities, siblings Ranz and Niana have set themselves apart with…
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Campaign Spotlight: BBDO Bangkok and Thai Health Promotion Foundation help alert hearing impaired to danger while they sleep
SINGAPORE – BBDO Bangkok has created the world’s first hearing aid that not only amplifies sound, but can also detect…
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Campaign Spotlight: Ogilvy & Mather Philippines searches for KFC’s first Filipino colonel!
MANILA – For decades, the image of a smiling man with white hair, glasses, a white beard, and a white…
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Vidi Vici turns to gpstudio for brand make-over
LONDON – gpstudio has been appointed by beauty brand Vidi Vici to create a blueprint design as part of an…
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The Forgetting Tab: Leading web browser Cốc Cốc launches Alzheimer’s awareness campaign with Isobar Vietnam
SINGAPORE – Cốc Cốc, Vietnam’s leading internet browser with more than 22 million monthly users, has introduced “The Forgetting Tab”,…
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