Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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MullenLowe Singapore and Catchplay bring movies to life in new campaign
SINGAPORE – Leading creative agency MullenLowe Singapore has unveiled a fresh campaign for streaming-video-on-demand service CATCHPLAY ON DEMAND (CATCHPLAY). Designed to…
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McCann Colombia creates “Titans Boot Camp” for Step Ahead Gym chain to combine fitness training and doing work for good causes
BOGOTA – In June 2016, McCann Colombia worked with Step Ahead, one of the biggest gym chains in Colombia, to…
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Singapore Airlines and Singapore Tourism Board launch campaign via United Yeah
SYDNEY – Singapore Airlines and Singapore Tourism Board have announced that they have unveiled a new campaign to promote the…
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BETC and the Federation of Leagues against Corridas send back bullfighting to the dinosaurs’ age
PARIS – Advertising agency BETC Paris produced an awareness campaign for FLAC Anticorrida about the cruelty of bullfighting. The aim…
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Havas Singapore launches new brand campaign for TD Ameritrade
SINGAPORE — TD Ameritrade Singapore, a securities brokerage and online trading platform, has rolled out a new integrated campaign based…
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Heineken ad by Publicis London does right what Pepsi did wrong
Integrating socio-political ideas in branding and marketing still receives mixed receptions from consumers. Pepsi’s marketing arm could agree to that.…
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KFC and Ogilvy deliver fried chicken to senior citizens in urban waterworld
MALABON – In a place dubbed “The Venice of the Philippines,” water is a fact of life. Heavy rains and…
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J. Walter Thompson Shanghai, ElaN show humorous dangers of bad translation
SHANGHAI – There are Chinese-English mistranslations everywhere in China – on tourist signs, menus, signs and printed on T-shirts. This…
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Russell Brand and McCann London tell you how to look good by doing good for Teenage Cancer Trust
LONDON – Teenage Cancer Trust has launched ‘Look Good, Do Good, Be a Legend’, a video that parodies the way…
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Missing, but unmissable – new awareness campaign launched by Grey Australia
AUSTRALIA – A campaign to make missing people unmissable has been launched by the Missing Persons Advocacy Network (MPAN). The…
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DDB and Volkswagen Present “Nothing”
Everything has already been said about everything. So we chose to talk about nothing. But that doesn’t mean there is…
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Diesel partners with Geometry Global Japan to launch the latest ‘The Walls’ film
SHANGHAI – Diesel recently launched a short film “The Walls”, a part of its global campaign “Make Love Not Walls”,…
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Creative team create campaign to celebrate 10 years of Record Store Day
LONDON – Creatives Senan Lee and Pansy Aung have created a campaign to celebrate the 10th anniversary of Record Store…
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