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Kentaro Kimura and Hakuhodo Kettle launch ‘The WOW Factory’ for Sony at SXSW
TOKYO – Just in time for SXSW, Hakuhodo Kettle launched a new concept movie for Sony. Titled ‘The WOW Factory,’…
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Skol admits its sexist past and stresses the importance of evolving in campaign by F/Nazca Saatchi & Saatchi
Brazilian beer brand Skol invited illustrators and artists to recreate old Skol posters that objectified women and that for some…
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Heinz’s new campaign is by DAVID and Don Draper of Sterling Cooper Draper Pryce
You read that right. Famous ketchup brand, Heinz, is running ‘Pass the Heinz’, a campaign pitched by fictional ad agency,…
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Dentsu Jayme Syfu breaks the glass ceiling with some #sistergood
MANILA – Madeleine Albright’s line “There’s a special place in hell for women who don’t help other women” definitely inspired…
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Diageo and Leo Burnett Sydney launch major brand campaign to reinvigorate the Australian spirit
SYDNEY – Diageo Australia has announced the launch of a major new brand campaign for Bundaberg Rum, the biggest for…
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Nike women go active
In the hope of inspiring more women and girls to get active, Nike and Wieden+Kennedy Amsterdam revealed three new films…
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‘Manterruption’ app tracks how many times women get interrupted by men
SAO PAOLO – In celebration of International Women’s Day, BETC Sao Paolo created an app that will count all the…
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Pop culture icons share real-life stories in San Miguel Pale Pilsen’s #SaTotooLang series
MANILA – In San Miguel Pale Pilsen’s latest campaign entitled #SaTotooLang, the brand leveraged on that one advertising trend that…
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Nissan XTrail 4Dogs is the perfect car for anyone who loves dogs
SWITZERLAND – Every dog parent is probably drooling over the XTrail 4Dogs concept that Nissan recently unveiled. Who wouldn’t? This…
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Burger King’s new print campaign puts the flame in flame-grilled burgers
by CJ Peradilla Famous for flame-grilling burgers, American fast food chain Burger King released in its latest print campaign, ‘Flame-Grilled…
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Pizza Hut created shoes that can get you pizza, wherever, whenever
USA – To show people just how easy it is to order pizza, Pizza Hut created limited edition sneakers called…
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J. Walter Thompson celebrates cinema in new Oscars ad for Rolex
LOS ANGELES – As Oscar season has come around once again, Hollywood’s brightest gathered together at the Dolby Theatre in…
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Ogilvy and Star Plus’s film re-imagines the Indian woman and her role in society
by CJ Peradilla MUMBAI – Indian television channel Star Plus collaborates with Ogilvy Mumbai in launching its latest film, giving…
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