Campaign Spotlight
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Xia Vigor joins growing Jollibee family in new ad from Publicis JimenezBasic
MANILA – “Whenever I hear ‘Jollibee,’ I think of being happy,” said the seven-year-old Xia Vigor, the newest celebrity endorser…
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Cheil Ukraine’s ‘Teddy Bears’ film for Samsung Electronics redefines washing machine advertising with storytelling and emotion
KYIV – Cheil Ukraine has created a groundbreaking new cinema commercial for Samsung Electronics to raise awareness of the new…
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Skybags features Brand Ambassador Varun Dhawan in latest #PlayBackToBack campaign
MARCH 17 – This summer, Skybags, the brand from the house of V.I.P Industries, one of India’s major luggage companies,…
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BBDO Bangkok helps launch new campaign for Thai Health Promotion Foundation
SINGAPORE – BBDO Bangkok has helped the Thai Health Promotion Foundation launch a new road safety campaign via multiple media platforms,…
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Leo Burnett Manila’s ‘Good Morning, Teacher!’ for McDonald’s sheds light on new beginnings
MANILA – Our teachers in school sometimes seem so underappreciated. Often acting as second parents, guardians, and stewards of learning,…
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Kentaro Kimura and Hakuhodo Kettle launch ‘The WOW Factory’ for Sony at SXSW
TOKYO – Just in time for SXSW, Hakuhodo Kettle launched a new concept movie for Sony. Titled ‘The WOW Factory,’…
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Skol admits its sexist past and stresses the importance of evolving in campaign by F/Nazca Saatchi & Saatchi
Brazilian beer brand Skol invited illustrators and artists to recreate old Skol posters that objectified women and that for some…
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Heinz’s new campaign is by DAVID and Don Draper of Sterling Cooper Draper Pryce
You read that right. Famous ketchup brand, Heinz, is running ‘Pass the Heinz’, a campaign pitched by fictional ad agency,…
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Dentsu Jayme Syfu breaks the glass ceiling with some #sistergood
MANILA – Madeleine Albright’s line “There’s a special place in hell for women who don’t help other women” definitely inspired…
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Diageo and Leo Burnett Sydney launch major brand campaign to reinvigorate the Australian spirit
SYDNEY – Diageo Australia has announced the launch of a major new brand campaign for Bundaberg Rum, the biggest for…
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Nike women go active
In the hope of inspiring more women and girls to get active, Nike and Wieden+Kennedy Amsterdam revealed three new films…
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‘Manterruption’ app tracks how many times women get interrupted by men
SAO PAOLO – In celebration of International Women’s Day, BETC Sao Paolo created an app that will count all the…
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Pop culture icons share real-life stories in San Miguel Pale Pilsen’s #SaTotooLang series
MANILA – In San Miguel Pale Pilsen’s latest campaign entitled #SaTotooLang, the brand leveraged on that one advertising trend that…
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