Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Acura and mcgarrybowen London launch hundreds of bespoke films in new ‘Original Must Be Done’ campaign for the NSX supercar
LONDON – In a world first, hundreds of individually tailored online films have been created to support the new NSX…
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Cheil London reveals maiden campaign for Etihad Airways positioning the airline as a hospitality brand
LONDON – Cheil London has launched its debut work for Etihad Airways, since winning the account earlier this year. The…
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BVLGARI and La Maison Shanghai feature 90s power for ambitions with Millennials in China
SHANGHAI – In collaboration with Publicis Worldwide’s luxury agency, La Maison Shanghai, BVLGARI launched a six-month-long campaign, featuring one of…
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A refreshing take on family togetherness in Coca-Cola and McCann’s ‘Taste the Feeling’ campaign
SHANGHAI – In a barrage of Chinese New Year ads expounding family togetherness, how can we come up with an…
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Planetary rover destined for Earth launched by S7 Airlines and Wieden+Kennedy Amsterdam
AMSTERDAM – From the moon to Mars, for decades, humanity has sent out rovers to explore the places we couldn’t.…
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Spotify’s programmatic campaigns roll out in APAC
SYDNEY – Spotify, the world’s largest music streaming service, and Rubicon Project, operator of one of the largest advertising marketplaces…
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INNOCEAN and Flatpack discover pulse-stopping beauty in dynamic new Hyundai campaign
BUDAPEST – Hyundai has teamed up with INNOCEAN, Keystone, and Flatpack Films to create a slick and dynamic new ad…
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Above + Beyond focuses on the ‘wonderful imperfections’ of Christmas
LONDON – Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the…
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J. Walter Thompson Manila and Manulife ask people to #ShareForReal at Christmas
MANILA – In this age of social media, when we see the word “share,” it is often associated with statuses,…
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M&C Saatchi Abel spreads charity with RocketSeed through Stamps for Good
LONDON – M&C Saatchi Abel has created a new initiative in collaboration with RocketSeed, entitled Stamps for Good. The campaign…
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Ogilvy & Mather and Guinness Malaysia add new dimensions to the iconic stout
KUALA LUMPUR – Famous the world over, the iconic Guinness tulip glass was designed to perfect proportions to pour the perfect…
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Leo Burnett Manila shares the love with a boy who loves to study for McDonald’s
MANDAUE CITY – How hard did you study when you were in school? Did you study despite facing difficult circumstances?…
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COMPASSION PROJECT: Bench and TBWASMP collaborate on online film
MANILA – “When was the last time you saw awesome?” So goes the question posed by Bench’s latest film collaboration…
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