Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Cheil Hong Kong relaunches Very Chocolate as the perfect cure for almost anything
HONG KONG – Cheil Hong Kong has created a tongue-in-cheek new repositioning campaign for Very Chocolate, the real chocolate brand…
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India/2 and Banjara’s bet big on natural skin color in its latest campaign
INDIA – Indian’s obsession with fairer skin dates back to immigrants, conquerors and rulers from the west with fairer skin…
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Copa90 and ITV in innovative Euro 2016 tie-up to produce The Fans Daily
LONDON – Football content specialist Copa90 is joining forces with ITV to produce The Fans Daily – an on-demand episodic…
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HomeAway® and Saatchi & Saatchi make history by offering the Eiffel Tower as the ultimate holiday “rental”
LONDON and PARIS – HomeAway, the world leader in holiday rentals, together with Saatchi & Saatchi London and Saatchi &…
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TMW Unlimited and Durex launch #DoNotDisturb to investigate if tech is ruining couples’ holiday sex
LONDON – To test the theory that an addiction to tech and smartphones is the reason sex on holidays often…
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Getty Images and AlmapBBDO show the Endless Possibilities of a picture
SINGAPORE – Getty Images, the world leader in visual communications, has launched its new global campaign “Millions of Images. Endless…
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Publicis JimenezBasic offers a healthy alternative in Magnolia Brown Eggs
MANILA – As far as grocery shelves in Metro Manila are concerned, most eggs come in just one color –…
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Novak Djokovic stars in new Peugeot film by BETC
FRANCE – In this new film by BETC, Peugeot traces the roots of where Novak Djokovic got his burning passion…
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DDB Mudra Group invites you to fly to any picture with Tripstr
MUMBAI – Tripstr, the latest innovation by DDB Mudra Group for Broken Compass is a Google Chrome extension that helps…
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Bates CHI & Partners Indonesia and AP Boots prove that wacky works
JAKARTA – AP Boots, the largest maker of protective footwear in Indonesia asked Bates CHI & Partners Indonesia to launch…
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DDB Group Hong Kong and VITA HK style Milk Tea reveal the definition of an icon in the eyes of locals
HONG KONG – Since its launch two years ago, VITA Hong Kong style Milk Tea has led the category victoriously…
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mcgarrybowen and Found Studio launch new Fujitsu global online campaign showing how data is transforming people’s lives
LONDON – Fujitsu has launched a new global online film targeting business customers showing how their products and services can…
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Geometry Global Japan partners with Tezuka Productions to give us a glimpse into the future
TOKYO – Geometry Global Japan, in partnership with Tezuka Productions, have created “Robot Town Sagami 2028,” an animated short depicting…
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