Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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O Boticário and AlmapBBDO reimagine intimacy with digital book Her Touch
SÃO PAULO, BRAZIL – Brazilian beauty giant O Boticário, in partnership with AlmapBBDO, released Her Touch – a digital book…
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Streamers take the plunge: EE’s The First Drop celebrates Call of Duty’s return to Verdansk
LONDON, UNITED KINGDOM — In a sky-high fusion of thrill and nostalgia, EE and Boomerang take gamers on an adrenaline-fueled…
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Navneet Education and FCB Group India bring color vision inclusion to the classroom
MUMBAI, INDIA – When design meets empathy, education evolves. In a groundbreaking move to champion inclusive learning, Navneet Education, one…
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Grab ushers in a season of discovery with Iba Ang Summer
MANILA, PHILIPPINES — Summer in the Philippines is no stranger to heat, but Grab’s new campaign #GrabIbaAngSummer is turning that…
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Joel Torre reflects on life and health: Taking care of yourself is taking care of your loved ones
MANILA, PHILIPPINES – When veteran actor Joel Torre’s face appeared on a “Missing” billboard in a major highway, social media, fans…
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Jobstreet by SEEK launches “More Than Jobs” campaign, celebrating the power of women beyond the 9 to 5
MANILA, PHILIPPINES – Jobstreet by SEEK, the leading career partner in Southeast Asia, is shifting the spotlight with its latest…
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CIF becomes the official sponsor of “Dirty Mouths”, turning censorship into sponsorship
SAO PAULO, BRAZIL – CIF Miracle Clean, known for effortlessly cleaning over 100 different surfaces*, from stovetops to sneakers, has pulled…
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When Humor Meets Awareness: How a fun campaign sparked a serious message about skin health
SAO PAULO, BRAZIL – Recent studies have shown that humor can be a powerful tool in communication. According to Oracle’s The…
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Vi Number Rakshak reunited lost devotees with their families at the Maha Kumbh Mela 2025
MUMBAI, INDIA – In line with the Uttar Pradesh Government’s mission to reunite lost pilgrims with their families during the Maha…
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MBCS & SAFI lead the way by igniting young women’s dreams, ‘AI’-ding girls with the power to reinvent their future
KUALA LUMPUR, MALAYSIA – MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, and leading Halal personal care…
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Sunkist opens the Next Morning Bar for Hong Kongers’ to win the morning after the night before
HONG KONG – Sunkist® gives a fresh twist to the traditional nightlife narrative by offering visitors a chance to recover from…
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MommyPhone: The first babyphone that listens to parents as well, created by Laboratoire Gallia and BETC agency
PARIS, FRANCE – What if a babyphone wasn’t just for listening to babies? That’s the idea behind MommyPhone, the new campaign…
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#HEALTHBUSTER: An awareness-raising campaign on medical fake news that makes influencers taste the consequences of their erroneous health advice
PARIS, FRANCE – Online as in reality, the only medical advice to be followed is that given by certified doctors. However,…
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