Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Karma Scale: Serving a sharp dose of comedy and climate awareness
NEW YORK, USA – In a clever twist on the traditional PSA, Karma Scale dishes out climate consciousness with a…
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Whiskas wants to convert you: turning cat haters into cat lovers in new campaign
SYDNEY, AUSTRALIA — Not a fan of felines? Whiskas is ready to challenge everything you think you know about cats…
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Drip meets Dip: Macca’s turns up the heat with Hot Honey x Culture Kings collab
McDonald’s Australia just unveiled its boldest flavour drop yet, and it’s not just your taste buds that are getting lit.…
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McDonald’s India & DDB Mudra drops the beat with Shaka Shaka
MUMBAI, INDIA – What happens when crispy fries meet cosmic rhythm? You get Shaka Shaka – McDonald’s India (North &…
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GrowthOps unveils exclusive Shell Malaysia Raya packets designed for festive giving
KUALA LUMPUR, MALAYSIA – As Malaysians prepare to celebrate Hari Raya Aidilfitri, Shell Malaysia is embracing the spirit of togetherness…
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Dentsu Creative Indonesia, Jasa Marga transform lullabies into lifesaving alerts by creating WAKEUPADS
JAKARTA, INDONESIA – Dentsu Creative Indonesia and Jasa Marga, Indonesia’s dominant highway operator, have launched an innovative campaign to tackle…
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Pedigree, AlmapBBDO celebrate the spirit of the Caramelo in heartwarming new campaign championing mixed-breed dogs
SAO PAOLO, BRAZIL — In a joyful, purpose-driven move that goes beyond branding and straight to the heart, Pedigree has…
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Wanta Fanta invites Gen Z to indulge their wants
MANILA, PHILIPPINES – Today’s Gen Z is truly remarkable and awe-inspiring. Driven by their desires and aspirations, they seek experiences…
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Magnum turns up the volume in latest global campaign
MADRID, SPAIN — Magnum is making noise, literally and deliciously as it unveils a bold new campaign crafted in collaboration…
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Tohokushinsha Film Corporation and Track & Fields COLLiDE to create a provocative film for ADFEST 2025
PATTAYA, THAILAND – ADFEST welcomes the world to COLLiDE, with a striking animation by Tohokushinsha Film Corporation, that underlines the power…
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AFL x 72andSunny invites Australia to ‘Get in on it’ with a bold brand platform for 2025
SYDNEY, AUSTRALIA — It’s a new era for Aussie rules football—one where tradition meets trend, and fans old and new…
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Shikhar Insurance marks 20 years with #HappinessKoInsurance campaign
KATHMANDU, NEPAL— Shikhar Insurance has unveiled an evocative new film campaign titled #HappinessKoInsurance, a tender homage to the quiet joys…
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Sleep meets design: IKEA and MRM Madrid invite you to Design Your Sleep While You Sleep
MADRID, SPAIN — On World Sleep Day, IKEA and MRM Madrid are reimagining the way we rest by letting you…
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