Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Play through the hate: this Pride season, trans voices deserve your support
MANILA, PHILIPPINES – The Philippines just topped the charts in a way that demands attention: we now have the largest…
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Nissan brings Silence Nanocars to Cannes Lions with ‘Little Big Ideas’ starring adland’s favorite creator, Rob Mayhew
CANNES, FRANCE — Nissan Silence and leading LinkedIn and TikTok influencer Rob Mayhew have teamed up in a brand new…
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The LEGO Group reinvents Father’s Day gifting with a playful twist
DUBAI, UAE – This Father’s Day, the LEGO Group has launched a regionally tailored campaign encouraging families in the UAE to…
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Jollibee celebrates joy, Filipino pride, and their global milestones with ‘Bida Best, Bida Pinoy’ campaign
MANILA, PHILIPPINES – Filipino creativity and excellence have always been a source of national pride — and no brand captures…
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Signal Theory and SixTwentySix unveil a bold, humor-led campaign for American Pecans
LOS ANGELES, USA – With Americans consuming snacks more frequently than ever, the American Pecan Promotion Board’s “Surprisingly Snackable Pecans” campaign aims to…
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Cannes Bronze Lion winner Dentsu Creative Taiwan sparks national conversation with ‘Unfreeze My Rights’
CANNES, FRANCE – While many countries around the world have either lenient or no restrictions when it comes to the…
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Somersby Asia embraces a ‘No Nonsense’ approach to life in new brand campaign starring Yeonjun of TOMORROW X TOGETHER (TXT)
SINGAPORE – Somersby, one of the world’s favourite fruit-flavoured alcoholic drinks has kicked off a new brand campaign in Asia starring…
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KitKat’s ‘Phone Break’ by VML Czechia wins Grand Prix at 2025 Cannes Lions with clever twist on screen time culture
CANNES, FRANCE – When J. Walter Thompson copywriter Donald Gilles conceptualized the “Have a Break, Have a KitKat” tagline for…
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Octowaltz: BMW launches virtuosic heart of joy campaign
HAMBURG, GERMANY – In BMW’s new brand campaign, an octopus performs an impressive underwater waltz — powered by a central nervous…
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Noah and BBH Singapore put men’s health on the agenda in Hong Kong with ballsy campaign
HONG KONG – Telehealth platform Noah and creative agency BBH Singapore have teamed up in a bid to put the…
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Happydent brings its signature glow to a new generation with McCann Worldgroup India
DELHI, INDIA – McCann Worldgroup India, in partnership with Perfetti Van Melle India, has unveiled a captivating new campaign for…
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IKEA and Fishermen turn the classic dad nap into a comfy Father’s Day tribute
KUALA LUMPUR, MALAYSIA — This Father’s Day, IKEA Malaysia kept things real by celebrating something all dads are experts at…
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Canon celebrates next-gen creators with bold new ‘Created Different’ campaign
LONDON, UK – Canon EMEA launches its latest integrated campaign, developed by global creative agency of record VCCP and created exclusively by VCCP’s…
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