Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
Ocean Outdoor, Creator by Infinitum launch integrated DOOH-creator offering
LONDON, UK – Ocean Outdoor and Creator by Infinitum, a division of Infinitum Group, have formed a new partnership that…
Read More » -
Carlsberg taps SKAI ISYOURGOD for festive remix in Year of the Horse campaign
ASIA – Carlsberg is set to celebrate the Year of the Horse with limited edition Lunar New Year packaging. To…
Read More » -
Cebu Pacific marks 30 years with OPM anthem ‘Where Dreams Fly’
MANILA, PHILIPPINES – Cebu Pacific releases the official music video for the 30th anniversary original soundtrack (OST) “Where Dreams Fly”…
Read More » -
DSTNCT, MDDI debut ‘Burst of Luck’ for festive film series
SINGAPORE – In celebration of Chinese New Year, the Ministry of Digital Development and Information (MDDI) has worked with DSTNCT…
Read More » -
adidas Running, Hermanos Koumori Enter the ‘Flow State’ with hypnotic new film
LONDON, UK — The latest collaboration between adidas Running and Hermanos Koumori arrives with Flow State, a newly released campaign film…
Read More » -
FactSet calls out generic AI with ‘Fluent in Finance’ brand push
NEW YORK, USA — FactSet, a global leader in financial intelligence and enterprise data solutions, today unveiled “Fluent in Finance,” a…
Read More » -
McDonald’s wraps go runway reeady with Leo UK’s ‘All Flavour, No Mess’ platform
LONDON, UK – Leo UK and McDonald’s have created “All Flavour, No Mess” a product platform that relaunches McDonald’s Wraps across the UK.…
Read More » -
Publicis expands Working With Cancer with AI coach to support 40 million employees
PARIS, FRANCE – Following new research from Memorial Sloan Kettering Cancer Center and the Mayo Clinic, Publicis Groupe today announces the latest advancement in…
Read More » -
TBWA\Shanghai, adidas celebrate youth, family, and football in festive campaign
SHANGHAI, CHINA – adidas has unveiled a touching and emotionally resonant Chinese New Year film that pays tribute to China’s…
Read More » -
Dentsu Creative Malaysia channels Kungfu Cinema for Mister Potato’s festive campaign
KUALA LUMPUR, MALAYSIA – Dentsu Creative Malaysia has launched “HORSE-H LIAO DRAMA” for Mister Potato, a Chinese New Year campaign…
Read More » -
Dentsu Creative Malaysia honors tradition Through Marrybrown’s CNY film ‘Crafted for Love’
KUALA LUMPUR, MALAYSIA – Dentsu Creative Malaysia’s heartfelt Chinese New Year brand film for Marrybrown, “纸为你” (pronounced zhǐ wèi nǐ)…
Read More » -
KFC Thailand launches Kaprao Crispy Chicken campaign with Wolf BKK to turn the traditional dish on its head
BANGKOK, THAILAND – KFC Thailand steps into the nation’s most protected dish with its latest campaign by Wolf BKK, “The…
Read More » -
Vienna puts January to the test with a clever invite to Scotland’s Dull
EUROPE – The Vienna Tourist Board invited the entire Scottish village of Dull to visit Vienna and use their expert knowledge to judge whether…
Read More »
