Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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DO.Asia launches 12.12 campaign on Lazada inspired by consumer behavior, a little bit of magic, and Snow White
SINGAPORE — South East Asian micro-network DO.SEA (now DO.ASIA with Japan coming under a broader Asia remit) proudly announces the…
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Koskenkorva and TBWA\Helsinki take sustainability seriously with raving animals and a classic club banger remix
HELSINKI, FINLAND — Koskenkorva, the Finnish premium vodka striving to become the most sustainable brand in the category, has produced a…
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Think HQ partners with the Australian Government to urge the youth in volunteering campaign
SYDNEY, AUSTRALIA — Award-winning integrated agency Think HQ has created a below-the-line strategy for a national awareness campaign for the…
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VCCP positions corn snack PopCorners as ‘Familiar, But Different’ in new spot to capture curiosity with a twist
LONDON, UK — PopCorners, the air-popped corn snack, is targeting global audiences with a new brand platform to introduce snackers…
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AMV BBDO crafts heartfelt farewell to Lewis Hamilton for the Mercedes-AMG Petronas F1 team
LONDON, UK — As the 2024 F1 season comes to a close at the Abu Dhabi Grand Prix on Sunday, December…
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Wolf BKK teams up with Central Department Store to introduce a new holiday season mantra: ‘Keep the Best Gift to Yourself.’
BANGKOK, THAILAND – While shopping and gifting for others can be merry and joyful, Central Black Midnight Sale knows its shoppers…
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McDonald’s celebrates Australia’s favorite question ‘Macca’s run?’ in summer campaign via DDB Sydney
SYDNEY, AUSTRALIA — DDB Group Sydney, OMD, and McDonald’s Australia are celebrating summer with a new integrated campaign posing the question…
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Tiger Beer and LePub Singapore uncage a bold new era with ‘You Never Roar Alone’
SINGAPORE — Tiger Beer together with lead agency partner LePub Singapore has unveiled its latest epic brand evolution with the launch…
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Dentsu Creative Philippines on bagging three JFC brands: Lessons and inspiration in retrospect
MANILA, PHILIPPINES – The Jollibee Foods Corporation (JFC) is known and loved by Filipinos all over the world, and it…
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Qatar Airways unveils new in-flight safety video with Hollywood comedy at its ‘Hart’
DOHA, QATAR — Qatar Airways has launched its latest in-flight safety video, spearheaded by comedian, actor, entrepreneur, and newest Qatar Airways…
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VML Hong Kong teams up with digital wealth platform Endowus, debuts brand campaign in Hong Kong
HONG KONG — VML Hong Kong announces a collaboration with Endowus, Singapore’s leading digital wealth platform, to debut its first-ever…
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San Francisco Bay Coffee and Cutwater brew up animated, eco-friendly campaign
SAN FRANCISCO, USA – A startling statistic: 80 million plastic coffee pods go into landfills daily. One week of this…
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‘Midoringo’ initiative wins Grand Prix in Publicis Groupe Japan’s ‘Trash Bento Challenge’ against micro-plastics
TOKYO, JAPAN — Publicis Groupe Japan has unveiled the winners of its “Trash Bento Challenge,” which challenges everyone to think creatively…
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