Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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World Vision’s #GirlsCan campaign features celebrities and their words of wisdom for young girls at iAcademy
MANILA, PHILIPPINES — Many women and young girls face numerous fears daily – there’s the fear of not being enough,…
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L’Oreal Paris and McCann India tell the ‘Truth About Indian Women’ with Alia Bhatt in latest installment to ‘I’m Worth It’
MUMBAI, INDIA — L’Oreal Paris has signed Bollywood actress, Alia Bhatt, as its newest global brand ambassador, launching the latest…
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Caltrate and VML Hong Kong illustrate joint health through dance with renowned performance group Avantgardey
HONG KONG — Caltrate, a leading brand in bone and joint health, launched its latest campaign with internationally-renowned dance group…
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Tony Leung Chiu-wai stars in cinematic campaign for HSBC’s narrative of wealth evolution
HONG KONG — HSBC has unveiled a groundbreaking cinematic campaign, “Wealth. Growing at every stage.” starring the iconic Tony Leung Chiu-wai.…
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Wildlife meets commerce in WWF and MRM Canada’s preservation effort ‘Save Big!’
TORONTO, CANADA — World Wildlife Fund Canada (WWF Canada) and MRM Canada’s “SAVE BIG!” leverages the urgency of traditional retail marketing science with the…
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303 MullenLowe Perth and Mediahub launch family and domestic violence campaign for WA State Government
PERTH, AUSTRALIA — A new WA Government campaign reframes the way West Australians look at family and domestic violence, and…
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VaynerMedia Australia relaunches Sub Zero for the new generation with ‘Thanks for Zero’ campaign
AUSTRALIA — The original ’90s cult classic premix Sub Zero has been reimagined for a new generation. 30 years after…
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Leo Burnett Singapore touches on the dark side of pet ownership for new campaign with SPCA Singapore
SINGAPORE — The Society for the Prevention of Cruelty to Animals (SPCA) Singapore is unveiling a powerful new campaign titled…
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FCB brings father-son duo Jackie and Tiger Shroff together for Uber India’s latest spot on simplified travel
MUMBAI, INDIA — Uber India‘s latest campaign positions the brand as the go-to solution for all travel hassles, bringing a…
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One Bangkok welcomes visitors to giant new retail destination with captivating spot by Flow BKK
BANGKOK, THAILAND — One Bangkok, a well-known brand in the real estate industry for creating high-quality living experiences, has been recognized…
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Flipkart goes big on deals with ‘Math of Big Billion Days’ and ‘Big Billion Days Cover Up Coupon’
MUMBAI, INDIA — Ahead of the iconic Big Billion Day sale, Flipkart launched two campaigns, “Math of the Big Billion…
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Nescafé Sunrise and Dentsu Creative Webchutney showcase commitment to coffee farmers
MUMBAI, INDIA — NESCAFÉ Sunrise and creative agency Dentsu Creative Webchutney have launched a campaign to celebrate coffee farmers and honor their dedication…
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Louis Koo says goodbye to Kung Fu in new spot for Uber Taxi by Special
HONG KONG — Uber and independent creative agency Special have teamed up with renowned martial arts actor Louis Koo to…
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