Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Martin Werner shows what family trip twist and turns look like with new Volvo XC90
COPENHAGEN, DENMARK — Volvo has a reputation as the quintessential family car, and in the new campaign for the XC90 model,…
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Cheil Worldwide and GS25 turn snacks into water safety equipment with the ‘Lifeguard Snack’
SEOUL, SOUTH KOREA — Snacks can save lives. With this, Cheil Worldwide and South Korean convenience store chain GS25 presented…
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Wondrlab employs the help of ‘The Youngest Magician’ to highlight Hettich’s magical promise
MUMBAI, INDIA — Wondrlab, India’s largest platform-first martech network, has launched a new campaign for Hettich, showcasing how the brand’s innovative…
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FrieslandCampina Hong Kong challenges market norms with a world-first product
HONG KONG — FrieslandCampina Hong Kong is set to elevate infant nutrition with the launch of its world-first product, FRISO® SIGNATURE™,…
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The summer season officially starts with Cornetto in a hand-crafted campaign by Lola MullenLowe Madrid
MADRID, SPAIN — Cornetto ice creams filled the streets as soon as the first rays of summer appeared. In celebration of…
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EE and Saatchi & Saatchi launch latest installment for ‘Curfew’ brand campaign
LONDON, UK — EE is expanding its new brand campaign, “Curfew,” with the launch of additional out-of-home creative assets by Saatchi & Saatchi…
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Gatorade challenges water as its main rival in new spot by Springtime
SAO PAOLO, BRAZIL — Springtime launches its second campaign for Gatorade, following the Cannes Lions-winning “Gatorade Match Saver.” For the first…
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Old El Paso launches new Street Vibes range with ‘Turn It Up’ campaign by VCCP
LONDON, UK — This weekend, Old El Paso burst onto laptops, phones and smart TVs across London with its vibrant new…
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BBDO India launches new campaign for Glenmark’s Candid, going into the healthcare psyche of consumers
MUMBAI, INDIA — Candid and BBDO India’s latest campaign, #HataKhujliLagaCandid delves deeper into the psyche of the consumer going through the…
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Canva celebrates modern workplace culture with new ‘Love Your Work’ brand campaign
SYDNEY, AUSTRALIA— Canva, the world’s largest visual communication platform, today launched its “Love Your Work” brand campaign to reflect the…
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MullenLowe Design Studio crafts striking campaign for the ADC 104th Annual Awards’ call for entries
NEW YORK, USA — The One Club for Creativity has opened the call for entries for the prestigious ADC 104th Annual Awards, supported…
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Qatar Airways takes flight with AI-powered ‘Be the star’ campaign
DOHA, QATAR — Qatar Airways has unveiled a new global “AI Adventure” film that utilizes state-of-the-art technology to reinforce its commitment to…
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Bacon and Pol take a quirky look at modern mail services for Posten
OSLO, NORWAY — While old-school post offices are becoming an increasingly rare sight, the opportunities to send and receive packages…
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