Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-

Royal Life Saving WA brings back the Mermates in water safety campaign by 303 MullenLowe and Mediahub
PERTH, AUSTRALIA — Royal Life Saving WA has brought back its highly successful “Mermates” platform, launching a refreshed water safety…
Read More » -

Ritter Sport’s new spot by Juice puts a fun twist on ‘the square’ with character animation and catchy song
BERLIN, GERMANY — Juice, a full-service studio specializing in visual effects, design, and audio, delivered comprehensive animation and post production…
Read More » -

Ogilvy India presents Indriya’s Diamond Collection, underlines the craftsmanship of beautiful jewelry
MUMBAI, INDIA — Indriya, Aditya Birla Jewelry proudly presents the “Indriya Diamond Collection” with the launch of a new diamond campaign that…
Read More » -

Iconic NBA players come out for Jingle Hoops Regifted to celebrate Christmas Day
NEW YORK, USA — The NBA debuted its Christmas Day brand campaign, Jingle Hoops Regifted, an animated remix of the league’s…
Read More » -

Philips Japan debuts as Japanese esports team’s Scarz’s official grooming product with new spot
SINGAPORE — Philips Japan, with the help of FUSE, Omnicom Media Group‘s market-leading sport and entertainment practice, has signed a sponsorship…
Read More » -

Publicis Conseil highlights Dacia Aftersales’ service with mysterious ‘The more we see you, the less you see us’
PARIS, FRANCE — Dacia Aftersales is reinventing itself with a new identity that showcases the wide range of services its…
Read More » -

Boticário puts the spotlight on children who become caregivers for their aging parents in holiday spot by AlmapBBDO
SAO PAULO, BRAZIL — O Boticário, a Brazilian cosmetics company voted the best brand for holiday gifting*, invites reflection on…
Read More » -

Audi Vietnam lets customers figure out if they’re ‘Truly Audi’ in innovative campaign by Happiness Saigon
SIAGON, VIETNAM — In Vietnam, the journey to car ownership is more than just a purchase – it’s a deliberate,…
Read More » -

Coca-Cola launches virtual snow globes in London with Accenture as part of its ‘Talk to Santa’ campaign
LONDON, UK — Coca-Cola brings its “Talk to Santa” AI-driven festive campaign to outdoor audiences with an exclusive interactive 3D…
Read More » -

Iris Olsson directs documentary for the Finnish Institute for Health and Welfare capturing the flipside of the world’s happiest nation
HELSINKI, FINLAND — Domestic violence is the world’s most-watched combat sport, with over 800 million* spectators annually. It’s also the…
Read More » -

Christmas ad from Pomelo and BBDO Guerrero reminds Filipinos what matters most this season
MANILA, PHILIPPINES — In a category long defined by limitations, Pomelo and BBDO are challenging convention this Christmas with a…
Read More » -

VCCP London launches a vibrant new campaign introducing London Overground’s new lines, honoring history and culture
LONDON, UK — Transport for London (TfL) and creative agency of record VCCP London have launched a new campaign which…
Read More » -

Rufa Mae Quinto stars in Fresca Tuna’s new digital film by Leron Leron Sinta as ‘Luffa May’
MANILA, PHILIPPINES — Rufa Mae Quinto stuns viewers with a Booba-like performance in Fresca Tuna’s digital film Gold. In a…
Read More »












