Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Dentsu Creative Malaysia channels Kungfu Cinema for Mister Potato’s festive campaign
KUALA LUMPUR, MALAYSIA – Dentsu Creative Malaysia has launched “HORSE-H LIAO DRAMA” for Mister Potato, a Chinese New Year campaign…
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Dentsu Creative Malaysia honors tradition Through Marrybrown’s CNY film ‘Crafted for Love’
KUALA LUMPUR, MALAYSIA – Dentsu Creative Malaysia’s heartfelt Chinese New Year brand film for Marrybrown, “纸为你” (pronounced zhǐ wèi nǐ)…
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KFC Thailand launches Kaprao Crispy Chicken campaign with Wolf BKK to turn the traditional dish on its head
BANGKOK, THAILAND – KFC Thailand steps into the nation’s most protected dish with its latest campaign by Wolf BKK, “The…
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Vienna puts January to the test with a clever invite to Scotland’s Dull
EUROPE – The Vienna Tourist Board invited the entire Scottish village of Dull to visit Vienna and use their expert knowledge to judge whether…
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UAE National Orchestra celebrates cultural harmony through new campaign film
DUBAI, UAE – As they launch their inaugural season campaign, the UAE National Orchestra has unveiled a new film that…
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CJ WORX brings cultural insight to life for blueplus+
BANGKOK, THAILAND – As year-end lucky draw campaigns become increasingly competitive, blueplus+ chose not to follow the conventional promotional formula…
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Nuveen accelerates global brand ambitions with Atlassian Williams F1 partnership
GLOBAL – The best partnerships build strength, momentum, and something greater than the sum of their parts. That belief sits…
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John West revives iconic fisherman and nears in new Clemenger BBDO campaign
AUSTRALIA | NEW ZEALAND– John West, in partnership with Clemenger BBDO, have launched a new brand campaign to run across Australia…
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adam&eve\TBWA revives the slurp for Pot Noodle’s bold new campaign film
LONDON, UK – Pot Noodle’s infamous ‘slurp’ is back in a new tongue in cheek campaign that reaffirms the ‘King…
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Standard Chartered scores big with Liverpool FC in global ‘Invest Like Champions’ push
SINGAPORE – Standard Chartered has launched Invest Like Champions, a global marketing campaign developed in partnership with Liverpool Football Club (LFC),…
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adidas turns carb-loading into a city-wide ritual during Dubai Marathon Week
DUBAI, UAE – During marathon week in Dubai, adidas showed up where runners’ attention truly lives: in the rituals that define…
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CJ WORX reimagines Timbits packaging for everyday celebrations
BANGKOK, THAILAND – Turning the packaging for a bite-sized donut—famous for spreading joy in every bite—into a reason to celebrate.…
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Lee Kum Kee, dentsu Hong Kong launch UNESCO-backed ‘Forever Flavors Project’ to preserve culinary stories
HONG KONG – Lee Kum Kee Sauce (“Lee Kum Kee”), the iconic name in Asian sauces and condiments, is proud…
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