Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Coca-Cola underscores the power of connection through hugs in Paris 2024 campaign via Ogilvy
SHANGHAI, CHINA — In celebration of the Olympic Games Paris 2024, Coca-Cola has launched a multi-touchpoint online and offline campaign themed…
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Sorry, Grab is no longer an excuse for latecomers and plan-cancellers
MANILA, PHILIPPINES — Grab Philippines is taking a humorous approach to highlighting its improved booking reliability, launching a series of online…
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Reversing is tricky but the damage is reversible in latest Budget Direct campaign, via 303 MullenLowe
SYDNEY, AUSTRALIA — Reversing a trailer is tricky, especially in front of the weekend sausage sizzle crowd. A simple miscalculation kicks off…
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Škoda and Leo Burnett UK inspire female cyclists to ride more with help of Olympic medallist Elinor Barker
LONDON, UK — Creative agency Leo Burnett UK and vehicle brand Škoda UK have launched a new social-first campaign, “Ride With Me,” to encourage women across the UK to jump into cycling this…
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Jollibee and Publicis JimenezBasic present the grand and festive ‘Ito ang Chickenjoyest’ campaign
MANILA, PHILIPPINES — Jollibee is delivering big on joy once again as it takes the celebration of its iconic Chickenjoy…
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AIA Group’s ‘Rethink Healthy’ platform challenges conventional health standards in Asia
HONG KONG — Insurance company AIA Group has officially launched its new brand campaign platform, “Rethink Healthy.” The campaign seeks to challenge…
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Take a look at how VML Manila celebrates Carlos Yulo’s historic wins with McDonald’s PH, AIA, and Colgate Philippines
MANILA, PHILIPPINES — Filipinos all around the world felt a collective high during the 2024 Paris Olympics, following Carlos Yulo‘s…
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Midea promotes enhanced laundry convenience with new campaign launch
MANILA, PHILIPPINES — Dedicated to helping Filipinos discover happiness, home appliance brand Midea has unveiled its campaign titled “Designed for…
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Loose change? Get rid of it with McDonald’s Indonesia & Leo Burnett Indonesia’s nail-biting campaign
JAKARTA, INDONESIA — Lurking monsters, code-breaking spies, dangling creatures — the latest campaign from McDonald’s Indonesia reimagines nail-biting movie scenes…
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Move It promises that it will get commuters where they need to go in new whimsical spot
MANILA, PHILIPPINES — In the hustle and bustle of metro cities, heavy traffic’s ceaseless ebb and flow is the norm.…
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Forsman & Bodenfors rips off Yeo’s packaging to celebrate Brat Summer
SINGAPORE — Most people don’t associate Yeo’s with green tea. So, it might come as a surprise that Yeo’s, known for…
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Greenpeace and We Are Social urge world leaders to sign Global Plastics Treaty Action
LONDON, UK — Greenpeace International has launched a campaign that aims to pressure governments to commit to a strong Global Plastics…
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VML Thailand turns the iconic KFC fried chicken bucket into a mom’s beloved essential
BANGKOK, THAILAND — Cherished memories with our mothers often revolve around the unconditional love and care they bring to us,…
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