Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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MBCS and AIA Malaysia challenge health stereotypes with #RethinkHealthy
KUALA LUMPUR, MALAYSIA — MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has launched a new brand campaign for AIA…
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Cathay and Publicis Groupe Hong Kong honor Paralympic legends with ‘Every move counts’
HONG KONG — International airline Cathay has paid tribute to Hong Kong’s Paralympians by making trailblazing historic moments visible again in…
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Max’s Restaurant tests mother-daughter dynamic with triggering comments
MANILA, PHILIPPINES — There’s something pseudo-touching and conditioned around most commercial adverts featuring maternal bonds, often depicting sacrifices on the…
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Buckets, coins, and creative apologies: Bid farewell to August with these 5 standout campaigns
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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BETC Paris takes on Saudi Tourism Authority’s newest campaign, highlighting a new adventure in an untouched land
PARIS, FRANCE — In a world where we have seen it all, done it all, there is still one untouched land…
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AlmapBBDO and Accor turns vacation autoreplies to Novotel coupons with the ‘Best OOO Email Ever’
SAO PAULO, BRAZIL — Who’s never felt a twinge of jealousy and the desire to be “out of office,” too, when…
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Cheil WW Benelux puts up a ‘Galaxy Space Squat’ machine for Samsung, gamifying the workout experience
AMSTERDAM, THE NETHERLANDS — Basic-Fit and Samsung have created “Galaxy Space Squat,” an interactive fitness experience that turns gym-goers into human…
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The latest GCash Stories film underscores hope and strength with the first Filipino Paralympic medalist Adz Dumapong
MANILA, PHILIPPINES — GCash, the country’s top finance super app, unveils the inspiring journey of Adeline “Adz” Dumapong in its latest…
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Burger King introduces the Tattoo King, offering customers a unique (and non-permanent) way to rock the Whopper
SEOUL, SOUTH KOREA — Burger King, the home of the flame-grilled Whopper sandwich, creates tattoos with reward barcodes embedded inside…
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Duolingo turns kisses into language lessons in new summer campaign
TOKYO, JAPAN — Summer is the perfect time to take a break from the daily grind, unwind, enjoy outdoor activities, socialize,…
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Bacon director Nalle Sjöblad and Morgenstern embody Monday blues in new Finn.no film
OSLO, NORWAY — The embodiment of a bad Monday runs amok in a new campaign by Bacon director Nalle Sjöblad and…
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Grimace shakes up McDonald’s UK 50th Birthday bash with limited-edition surprise
LONDON, UK — Following the launch of McDonald’s 50th Birthday last month, McDonald’s UK, working with its agency partners, has unveiled a final surprise to…
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Transport for London, VCCP, and Wavemaker UK tackle staff abuse on the network
LONDON, UK — Transport for London (TfL) has launched a new campaign, “Abuse Has Consequences,” to tackle violence and aggression against…
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