Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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MullenLowe Singapore celebrates 10th anniversary of the LTA’s Thoughtful Bunch by bringing them to life
SINGAPORE — The Land Transport Authority (LTA) has partnered with MullenLowe Singapore to celebrate the iconic Thoughtful Bunch’s 10th anniversary.…
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Rare Beauty and Fred & Farid Los Angeles champion a global message to embrace every side of you
LOS ANGELES, USA — For the makeup and cosmetic brand’s first-ever global brand campaign, Rare Beauty partnered with creative agency Fred & Farid…
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McDonald’s and Leo Burnett confirm fan favorite McRib’s return to UK after decade
LONDON, UK — After weeks of fanning the flames of speculation and several “accidental” hints, McDonald’s has officially confirmed what fans…
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The Singapore Tourism Board celebrates the diverse food culture of the ‘Culinary Capital’
SINGAPORE — The Singapore Tourism Board (STB) launched the Made in Singapore (MIS) global positioning campaign, reinforcing Singapore’s status as…
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Samsung partakes in Nepal festivities with new brand film for Dashain that celebrates family and love
KATHMANDU, NEPAL — Samsung has touched the hearts of Nepali audiences with its Dashain Brand Film, celebrating the essence of family,…
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Ogilvy encourages women to know what’s normal for their breasts, no matter how fantastical it may seem
AUCKLAND, NEW ZEALAND — Breasts that play loud music with a built-in wind machine; Breasts that put on a laser show…
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Forsman & Bodenfors brings back ‘The Workout Called Life’ campaign with 2.0 version for Therabody
NEW YORK, USA — Award-winning global creative collective Forsman & Bodenfors (F&B) has reunited with Therabody to unveil the next iteration of the brand’s…
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Super seniors set record by riding roller coasters
STOCKHOLM, SWEDEN — As summer comes to an end and family visits slow down, Liseberg, the largest amusement park in the…
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BBDO Guerrero launches “The Killer Smile” for Kintab Toothpaste
MANILA, PHILIPPINES — What if the very thing that gives you your smile is the same thing that kills marine…
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How AIA’s rebrand sends a stronger message for Filipinos to lead meaningful journeys and build healthier, longer, better lives, according to CMO Melissa Henson
MANILA, PHILIPPINES — Making life insurance synonymous with living a better, healthier lifestyle is how AIA Philippines hopes to make…
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Billie Piper lends her voice to the untold stories of domestic abuse in ‘Make The World A Refuge’
LONDON, UK — Renowned actor Billie Piper has partnered with Refuge for “Make the World a Refuge,” a campaign that…
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Goldilocks celebrates teachers with #GoldilocksPresents: Good Try
MANILA, PHILIPPINES – Goldilocks has long been part of Filipino celebrations, whether grand or intimate, serving as a symbol of…
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‘Lose if you dare’: Supercell’s Clash Royale campaign by David brings Halloween into the arena
HELSINKI, FINLAND — Have you heard the rumors of the bizarre deaths befalling unsuccessful players? With the premise of “If you…
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