Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Superloop, Leo Burnett, and Zenith reintroduce a popular meme to challenge Australia’s slow and expensive internet
SYDNEY, AUSTRALIA — Challenger ISP provider Superloop has announced the launch of its latest campaign, urging Australians to stand up…
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GCASH PARA SA LAHAT: The Filipino Plight and GCash’s Fight for Financial Progress
MANILA, PHILIPPINES — Two decades ago, GCash was born, paving the way for a new chapter of financial services in…
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MullenLowe Singapore celebrates 10th anniversary of the LTA’s Thoughtful Bunch by bringing them to life
SINGAPORE — The Land Transport Authority (LTA) has partnered with MullenLowe Singapore to celebrate the iconic Thoughtful Bunch’s 10th anniversary.…
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Rare Beauty and Fred & Farid Los Angeles champion a global message to embrace every side of you
LOS ANGELES, USA — For the makeup and cosmetic brand’s first-ever global brand campaign, Rare Beauty partnered with creative agency Fred & Farid…
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McDonald’s and Leo Burnett confirm fan favorite McRib’s return to UK after decade
LONDON, UK — After weeks of fanning the flames of speculation and several “accidental” hints, McDonald’s has officially confirmed what fans…
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The Singapore Tourism Board celebrates the diverse food culture of the ‘Culinary Capital’
SINGAPORE — The Singapore Tourism Board (STB) launched the Made in Singapore (MIS) global positioning campaign, reinforcing Singapore’s status as…
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Samsung partakes in Nepal festivities with new brand film for Dashain that celebrates family and love
KATHMANDU, NEPAL — Samsung has touched the hearts of Nepali audiences with its Dashain Brand Film, celebrating the essence of family,…
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Ogilvy encourages women to know what’s normal for their breasts, no matter how fantastical it may seem
AUCKLAND, NEW ZEALAND — Breasts that play loud music with a built-in wind machine; Breasts that put on a laser show…
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Forsman & Bodenfors brings back ‘The Workout Called Life’ campaign with 2.0 version for Therabody
NEW YORK, USA — Award-winning global creative collective Forsman & Bodenfors (F&B) has reunited with Therabody to unveil the next iteration of the brand’s…
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Super seniors set record by riding roller coasters
STOCKHOLM, SWEDEN — As summer comes to an end and family visits slow down, Liseberg, the largest amusement park in the…
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BBDO Guerrero launches “The Killer Smile” for Kintab Toothpaste
MANILA, PHILIPPINES — What if the very thing that gives you your smile is the same thing that kills marine…
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How AIA’s rebrand sends a stronger message for Filipinos to lead meaningful journeys and build healthier, longer, better lives, according to CMO Melissa Henson
MANILA, PHILIPPINES — Making life insurance synonymous with living a better, healthier lifestyle is how AIA Philippines hopes to make…
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Billie Piper lends her voice to the untold stories of domestic abuse in ‘Make The World A Refuge’
LONDON, UK — Renowned actor Billie Piper has partnered with Refuge for “Make the World a Refuge,” a campaign that…
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