Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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KFC’s ‘Hot & Spicy’ speaks for itself in ‘The Flavor Has Spoken’ campaign by Ogilvy
SYDNEY, AUSTRALIA — Marking the return of its fan-favorite range “Hot & Spicy,” KFC has launched a new campaign claiming “The Flavor Has Spoken,” via Ogilvy. The new campaign features a series…
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Pantene China and Grey Hong Kong fuse technology with traditional hair embroidery through the 3 Minute Miracle conditioner
HONG KONG — Pantene China, in collaboration with Grey Hong Kong, has launched a campaign that seamlessly combines modern hair…
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German state invites all intelligent life to ‘THE LÄND’ in interstellar recruitment campaign
BADEN-WURTTEMBERG, GERMANY — Situated in the South-West of Germany, the Baden-Württemberg federal state (known as THE LÄND) is one of…
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Century Tuna doubles down on marine conservation with ‘Saving Our Seas’ 2.0
MANILA, PHILIPPINES — After its successful run in 2023, tuna brand Century Tuna continues to lead the charge in marine conservation in…
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Samsung and BBH Singapore show the playful side of fitness with Galaxy Health and AI
SINGAPORE — Samsung’s new global campaign from creative agency BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story…
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September roundup: How limited menus, spooky festivals, and crunchy collaborations made it among our top picks
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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Aussie grown pineapples get activation campaign from Golden Circle and Because
SYDNEY, AUSTRALIA — Food processing company Golden Circle is rallying for Australian-grown pineapples to be put back on the menu…
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FCB India and Google launch Gen Z-targeted integrated campaign for ‘Tap to Pay’ Android feature
MUMBAI, INDIA — In today’s hyper-connected world, phones are more than just devices; they’re lifelines. For Gen Z, this connection…
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Potato Corner and Leron Leron Sinta go literal tongue-in-cheek with loopys and harvest chips relaunch
MANILA, PHILIPPINES — In its quest to find out what’s inside one’s mouth while eating their merienda, Potato Corner goes…
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Jung von Matt DONAU cuts Burger King Austria menu to 1 item to promote voter participation
VIENNA, AUSTRIA — 2024 has been a year of important elections all over the world, with even more to come.…
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TBWA\ Thailand and Juice Network show why Spotify is Thai Gen Zs’ go-to music platform
SINGAPORE — Global leading audio platform Spotify has released its latest ATL campaign in Thailand with lead agencies Juice Network and…
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AIC and The Secret Little Agency declare that beauty has no age limits through ‘Break the silver ceiling: One photo at a time’
SINGAPORE — The Agency for Integrated Care (AIC), in partnership with The Secret Little Agency, has launched the second phase…
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The One Show 2025 launches call for entries with campaign by Cutwater
NEW YORK, CITY — The One Club for Creativity has officially launched The One Show 2025, supported by an engaging call for entries campaign by creative and media…
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