Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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FCB brings father-son duo Jackie and Tiger Shroff together for Uber India’s latest spot on simplified travel
MUMBAI, INDIA — Uber India‘s latest campaign positions the brand as the go-to solution for all travel hassles, bringing a…
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One Bangkok welcomes visitors to giant new retail destination with captivating spot by Flow BKK
BANGKOK, THAILAND — One Bangkok, a well-known brand in the real estate industry for creating high-quality living experiences, has been recognized…
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Flipkart goes big on deals with ‘Math of Big Billion Days’ and ‘Big Billion Days Cover Up Coupon’
MUMBAI, INDIA — Ahead of the iconic Big Billion Day sale, Flipkart launched two campaigns, “Math of the Big Billion…
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Nescafé Sunrise and Dentsu Creative Webchutney showcase commitment to coffee farmers
MUMBAI, INDIA — NESCAFÉ Sunrise and creative agency Dentsu Creative Webchutney have launched a campaign to celebrate coffee farmers and honor their dedication…
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Louis Koo says goodbye to Kung Fu in new spot for Uber Taxi by Special
HONG KONG — Uber and independent creative agency Special have teamed up with renowned martial arts actor Louis Koo to…
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Grey Singapore opens Giga E-xplorer activation for Giga, playing with letters, filters, and scannable codes
SINGAPORE — Giga! has launched its new 5G eSIM, which is now available on both Apple and Android devices, in…
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Unilever relaunches OMO in Vietnam with fresh new campaign by MullenLowe Singapore
HO CHI MINH, VIETNAM — Unilever’s global laundry power brand Dirt Is Good, known as OMO in Vietnam, has launched…
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KFC’s ‘Hot & Spicy’ speaks for itself in ‘The Flavor Has Spoken’ campaign by Ogilvy
SYDNEY, AUSTRALIA — Marking the return of its fan-favorite range “Hot & Spicy,” KFC has launched a new campaign claiming “The Flavor Has Spoken,” via Ogilvy. The new campaign features a series…
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Pantene China and Grey Hong Kong fuse technology with traditional hair embroidery through the 3 Minute Miracle conditioner
HONG KONG — Pantene China, in collaboration with Grey Hong Kong, has launched a campaign that seamlessly combines modern hair…
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German state invites all intelligent life to ‘THE LÄND’ in interstellar recruitment campaign
BADEN-WURTTEMBERG, GERMANY — Situated in the South-West of Germany, the Baden-Württemberg federal state (known as THE LÄND) is one of…
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Century Tuna doubles down on marine conservation with ‘Saving Our Seas’ 2.0
MANILA, PHILIPPINES — After its successful run in 2023, tuna brand Century Tuna continues to lead the charge in marine conservation in…
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Samsung and BBH Singapore show the playful side of fitness with Galaxy Health and AI
SINGAPORE — Samsung’s new global campaign from creative agency BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story…
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September roundup: How limited menus, spooky festivals, and crunchy collaborations made it among our top picks
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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