Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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BBDO Guerrero launches “The Killer Smile” for Kintab Toothpaste
MANILA, PHILIPPINES — What if the very thing that gives you your smile is the same thing that kills marine…
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How AIA’s rebrand sends a stronger message for Filipinos to lead meaningful journeys and build healthier, longer, better lives, according to CMO Melissa Henson
MANILA, PHILIPPINES — Making life insurance synonymous with living a better, healthier lifestyle is how AIA Philippines hopes to make…
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Billie Piper lends her voice to the untold stories of domestic abuse in ‘Make The World A Refuge’
LONDON, UK — Renowned actor Billie Piper has partnered with Refuge for “Make the World a Refuge,” a campaign that…
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Goldilocks celebrates teachers with #GoldilocksPresents: Good Try
MANILA, PHILIPPINES – Goldilocks has long been part of Filipino celebrations, whether grand or intimate, serving as a symbol of…
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‘Lose if you dare’: Supercell’s Clash Royale campaign by David brings Halloween into the arena
HELSINKI, FINLAND — Have you heard the rumors of the bizarre deaths befalling unsuccessful players? With the premise of “If you…
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World Vision’s #GirlsCan campaign features celebrities and their words of wisdom for young girls at iAcademy
MANILA, PHILIPPINES — Many women and young girls face numerous fears daily – there’s the fear of not being enough,…
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L’Oreal Paris and McCann India tell the ‘Truth About Indian Women’ with Alia Bhatt in latest installment to ‘I’m Worth It’
MUMBAI, INDIA — L’Oreal Paris has signed Bollywood actress, Alia Bhatt, as its newest global brand ambassador, launching the latest…
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Caltrate and VML Hong Kong illustrate joint health through dance with renowned performance group Avantgardey
HONG KONG — Caltrate, a leading brand in bone and joint health, launched its latest campaign with internationally-renowned dance group…
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Tony Leung Chiu-wai stars in cinematic campaign for HSBC’s narrative of wealth evolution
HONG KONG — HSBC has unveiled a groundbreaking cinematic campaign, “Wealth. Growing at every stage.” starring the iconic Tony Leung Chiu-wai.…
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Wildlife meets commerce in WWF and MRM Canada’s preservation effort ‘Save Big!’
TORONTO, CANADA — World Wildlife Fund Canada (WWF Canada) and MRM Canada’s “SAVE BIG!” leverages the urgency of traditional retail marketing science with the…
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303 MullenLowe Perth and Mediahub launch family and domestic violence campaign for WA State Government
PERTH, AUSTRALIA — A new WA Government campaign reframes the way West Australians look at family and domestic violence, and…
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VaynerMedia Australia relaunches Sub Zero for the new generation with ‘Thanks for Zero’ campaign
AUSTRALIA — The original ’90s cult classic premix Sub Zero has been reimagined for a new generation. 30 years after…
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Leo Burnett Singapore touches on the dark side of pet ownership for new campaign with SPCA Singapore
SINGAPORE — The Society for the Prevention of Cruelty to Animals (SPCA) Singapore is unveiling a powerful new campaign titled…
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