BANGKOK, THAILAND — Rabbit’s Tale, Thailand’s norm-breaking experience agency, has teamed up with GQ Apparel, the innovative tech apparel brand, to introduce the revolutionary GQ SMELLBLOCK™ Socks designed with a new technology to combat the unpleasant foot odor during important moments in life.
Rabbit’s Tale and GQ Apparel have collaborated to create a powerful and hilarious video ad campaign called “SMELL KICK!” With six captivating episodes, this campaign dares to confront the issue of smelly feet head-on, addressing situations that have been long left unspoken in public discourse. Whether dining out, engaging in sports activities, or at home, these commercials fearlessly expose the challenges caused by foot odor, which not only kicks into the nose of those surrounding people but also kicks away bigger matters in their lives.
By bringing the issue to the public forefront, these hilarious commercials not only entertain viewers but also make them realize they are not alone in this struggle. With witty humor and relatable scenarios, this campaign resonates with viewers, gaining more than 1 million views in 24 hours. Consumers also use these videos as a message for their Facebook friends with stinky feet, by sharing them video online resulting in more than 20k shared organically.
Let’s witness the hilarious kick-ass (or to be more accurate, ‘kick-nose’) experience in the “SMELL KICK!” video ad campaign and kick away the bad odor with GQ SMELLBLOCK™ Socks.
Client: GQ Apparel
Agency: Rabbit’s Tale
Chief Executive Officer : Sunard Thanasanaksorn
Managing Director : Sakunnapak Chaipracha
Executive Creative Director: Papop Chaowanapreecha
Creative Director : Arnon Kantawang
Art Director : Achiraya Wongtrirat
Copywriter: Sujinun Jirawatt, Kanyanat Ukhlib
Executive Director of Strategic Planning: Nathanit Tantanapornkul
Strategic Planning Manager: Marwin Mamai
Group Account Director: Dechakorn Amornwachirabodee
Senior Account Manager: Nattha Srivicha, Nattawut Methithawat
Associate Project Management Director: Chanok Thongdee
Senior Project Management : Thanyaporn Damprasert
Director : Rong Soralamp
Production House: Home Run Film