NEW DELHI, INDIA – Sirona, an award-winning FemTech brand in India that offers an eco-system of products, services, content, and community to solve feminine hygiene problems for women recently concluded its International Women’s Day campaign “#MeriSuperWomen” with a print campaign in national dailies and over 1.5 million views on the digital content created.
The main thought around the campaign was to celebrate the unwavering and inexpressible bond that women share with each other which is commonly not acknowledged and instead women are called each other’s worst enemies. Through a print ad on leading national dailies, this thought was shunned and instead, how women are each other’s silent supporters and forever cheerleaders was celebrated.
On Instagram, the brand shared a video that celebrated women relationships on a custom music track created for this campaign. Women were encouraged to create their own reels highlighting and celebrating the women in their lives who are always there to support them. More than 300 Instagram users shared reels with the woman supporters of their lives which generated a total of 1.5 million+ views. This also included influencers like Malini Agarwal, Padhu Padmavati, Arthi Baskar, Dixita Patel and several media pages like Popxo, missmalini and Scoopwhoop. Sukhleen Aneja, CEO of The Good Brands Co., Naiyya Saggi, Co-founder of the The Good Glamm Group and many others also participated in the campaign.
Sirona with this campaign, celebrated sisterhood by bringing out these relationships that offer strength, companionship, and true womanhood with #MeriSuperWomen.
Commenting on the campaign Anika Wadhera, Head of Marketing, Sirona, said “Through this campaign, we wanted to highlight the emotion of womanhood and celebrate this relationship which is deeper than we acknowledge. Women empower each other, knowingly or unknowingly. We wanted to showcase and create a platform for acknowledgment on this special day.”